Transformation in a Transformational Time
In this Blog you will find: Organizational structure has shifted from in-house to remote workforce Importance in re-skilling workforce in new landscape Using data insights and analytics to recover and thrive post-pandemic With news of the Coronavirus and cases spreading rapidly in March 2020, companies had only a few days to switch their operations to […]
Talk to the Human Not the Consumer in COVID-19
As the world wrestles the COVID-19 calamity, brands are groping their way through a dark and smoky tunnel seeking the right message and tone to engage with people. Some are nailing it. And some aren’t. That is understandable, and even forgivable, although brands that get it wrong won’t be forgiven. There is no playbook for […]
Reimagining Influencer Marketing Strategy: It’s Time to Think Bigger
Influencer marketing can be a cost effective and powerful way for marketers to generate content, reach audiences, and build authentic relationships. However, because of the perceived risks, brands can be hesitant to entrust their brand to an influencer. Much of this risk centres around fraud. It’s estimated that at least 15% of advertisers’ spending on influencer […]
Culture and Innovation Without Walls
Late in 2018, we started a major renovation project on our company headquarters. The impetus for the change was our limited ability to grow and facilitate increased team collaboration. Both of these goals were restricted by our office layout at the time. We had a few things going for us – we own our building and had […]
Social Media Risk Management
How the world has changed. It’s hard to believe that just a few years ago, the social media risks associated with any business were vastly different. Gone are the days of one-way marketing communications and welcome to the world of dialogue. Businesses and organizations can be intimidated by “Risk Management” and the implications of feedback […]
5 Tips for Managing Negative Feedback on Social Media
Social media has become one of the primary ways brands communicate with their customers. Brands can present information, personalize interactions, and instantly respond to customer concerns and questions. The reverse is also true—social media amplifies the voice of customers, giving them a public platform to share both praise and criticism with just a few keystrokes. […]
Small Operational Changes Make a Difference to Your Consumer
As Patagonia’s Alex Weller states, “You can’t reverse into a mission and values through marketing. The organizations that are struggling with this are probably the ones that are thinking about marketing first.” What you say about yourself isn’t as important as what you do I personally love what Patagonia stands for and how it holds true to […]
5 Tips for Using LinkedIn to Drive Traffic to Your Website
If you’re a B2B marketer, LinkedIn is the ideal place for you to increase your reach, connect with potential customers, and drive traffic to your blog or website. It has become known as the social media channel where people can find professionally relevant information and with over 590 million users and counting, promoting content on LinkedIn makes […]
Buckle Up! Growth is a Wild Ride
There I was, young and ambitious and absorbing as much as I could at business school. The approach I needed to take was seemingly simple, and my understanding of what I would experience (in my own eyes) was clear. Fast forward to two years into my career, after I had landed a gig with a […]
The Evolution of the Broadcasting Ecosystem
When it comes to broadcast television, one of the questions we’re consistently asked by clients is, “What do you think TV will look like in 3-5 years?” For the first time in many years, we’re seeing a drastic shift in TV. In early June, my colleague Kelly Murray (Supervisor, Client Strategy) and I attended the […]
