5 Tips for Managing Negative Feedback on Social Media
Social media has become one of the primary ways brands communicate with their customers. Brands can present information, personalize interactions, and instantly respond to customer concerns and questions. The reverse is also true—social media amplifies the voice of customers, giving them a public platform to share both praise and criticism with just a few keystrokes. […]
Small Operational Changes Make a Difference to Your Consumer
As Patagonia’s Alex Weller states, “You can’t reverse into a mission and values through marketing. The organizations that are struggling with this are probably the ones that are thinking about marketing first.” What you say about yourself isn’t as important as what you do I personally love what Patagonia stands for and how it holds true to […]
5 Tips for Using LinkedIn to Drive Traffic to Your Website
If you’re a B2B marketer, LinkedIn is the ideal place for you to increase your reach, connect with potential customers, and drive traffic to your blog or website. It has become known as the social media channel where people can find professionally relevant information and with over 590 million users and counting, promoting content on LinkedIn makes […]
Buckle Up! Growth is a Wild Ride
There I was, young and ambitious and absorbing as much as I could at business school. The approach I needed to take was seemingly simple, and my understanding of what I would experience (in my own eyes) was clear. Fast forward to two years into my career, after I had landed a gig with a […]
The Evolution of the Broadcasting Ecosystem
When it comes to broadcast television, one of the questions we’re consistently asked by clients is, “What do you think TV will look like in 3-5 years?” For the first time in many years, we’re seeing a drastic shift in TV. In early June, my colleague Kelly Murray (Supervisor, Client Strategy) and I attended the […]
From Bookseller to Marketer: The Rise of Amazon as an Advertiser
Amazon founder, Jeff Bezos has been obsessed with vertical integration since Amazon’s inception. So much so that he’s developed a fool-proof formula. It goes like this: Amazon starts by using a company’s services then, over time, builds operational efficiencies in these services until they have a competitive advantage over similar services. Then they begin to […]
#paid: An Interview with Shawn Lowe
Time + Space’s VP, Growth & Partnerships, Shawn Lowe, recently sat down to chat about influencer marketing in issue 002 of #paid magazine. Here’s what he had to say: What drove you to consider starting an influencer marketing campaign? Many our clients operate in highly competitive environments, in some cases being significantly out invested by […]
Seven Traits of Effective Teams
Effective teams can contribute greatly to the success of an organization. The ability to build high-performing teams can be especially vital in small-to-midsize businesses where people must work effectively and efficiently to get tasks accomplished quickly enough for the company to remain competitive. If team members don’t work well together, problems such as poor organization, […]
Balancing Act: The Art and Science of Marketing
Is marketing an art or a science? A debate rages over which category fits best and people seem to have strong opinions about whether marketing falls into one grouping or the other. Some argue that marketing is a science because it’s all about analyzing data. Others contend it’s an art because it is about the […]
Influencer Marketing: How to Keep Your Brand Safe and Influence People
Influencer marketing has become quite popular for brand marketing. Research from #paid and Nielsen Consumer Insights shows that, on average, influencer marketing results in a 60% greater shift in Brand Perception Metrics and is over 2x more likely to engage viewers than television commercials. No wonder brands are flocking to influencers in hoards to help sell their products and services! However, […]