Is it Time to Rethink Your Attribution Model?
As it stands, many brands are still focused on a first touch or last touchpoint attribution models. This approach, while it may appear positive assigns 100 percent of the attribution to the ad which first was exposed to the individual or the last-click they made showing a “clear” path to ROI, ignoring all of the nuances of a customer’s […]
The Grocery Evolution
What you will learn in this post: How grocery evolved between 1916 and now How large corporations are able to better-meet the changing demands of the consumer The progression of home-delivery and its impact How Amazon-like companies have disrupted the grocery and CPG landscape Remember the good ol’ days, when shopping meant driving to the store […]
How Artificial Intelligence Will Make Marketers’ Intuition More Valuable
You’ve heard it before. “AI is going to take our jobs.” “AI is a threat to humanity.” “AI is threatening the emotional intelligence of humans.” The fear of Artificial Intelligence is still prevalent, despite its prominence in our everyday lives: AI lives in apps, in our favorite websites, in our car and in many unexpected […]
Influencer Marketing: It’s Nothing New
What you will learn from this post: How influencer marketing is an evolution of product placement How today’s social media superstars differ How best to integrate influencer marketing into your brand’s marketing campaigns Influencer marketing is hot, that’s surely not news to anyone. This marketing tactic has been the darling of online advertising for the […]