Sales & Marketing – A Deeply Rooted Rivalry
Sales and marketing working together can create huge growth and prosperity– if they can just put aside their egos and accept the fact that they desperately need each other No matter the size of your organization, you will inevitably face some significant challenges between two perennial rivals, sales and marketing. The issues run deep, the force […]
The CMO’s Guide to Managing the Board
Earlier in my career, I had the opportunity to present to Boards in my capacity as a marketing agency lead. It can be daunting to stand up in front of a dozen accomplished, diverse, seasoned leaders and talk about marketing strategy, competitive landscape and consumer trends. Often the diversity can be the challenge. Without shared […]
Defining a Marketing Budget
Regardless of the size of your organization or the vertical that you operate in, a common question asked by many CMOs revolves around marketing investment and the optimal level of spending based on the size of the business. There are many variables that can have an impact on your budget, and there’s no right or wrong answer. We can, however, provide some strategic guidance in determining […]
The Importance of Challengers in the Age of Disruption
The terms “disruptor” and “challenger” have become buzzwords in the marketing industry. The words are not interchangeable and when it comes to marketing strategy, they are quite different. What exactly is the difference between a challenger and a disrupter? More importantly, must every challenger be disruptive and if so, what does this mean for their branding strategy? Challengers versus Disruptors Challenger brands bring innovation, enhancements, new pricing, or other tweaks to an existing […]
Finding Your Business’ Balance: Short vs. Long-Term Marketing Strategies
It’s the catch-22 of almost every business: your objective is to make your products fly off the proverbial shelves. In cases where traffic is slow to arrive, it could be because you haven’t invested enough in your brand-building initiatives. To tackle this, you slash your pricing — and the traffic trickles in. However, those that […]
Is it Time to Rethink Your Attribution Model?
As it stands, many brands are still focused on a first touch or last touchpoint attribution models. This approach, while it may appear positive assigns 100 percent of the attribution to the ad which first was exposed to the individual or the last-click they made showing a “clear” path to ROI, ignoring all of the nuances of a customer’s […]
The Grocery Evolution
What you will learn in this post: How grocery evolved between 1916 and now How large corporations are able to better-meet the changing demands of the consumer The progression of home-delivery and its impact How Amazon-like companies have disrupted the grocery and CPG landscape Remember the good ol’ days, when shopping meant driving to the store […]
How Artificial Intelligence Will Make Marketers’ Intuition More Valuable
You’ve heard it before. “AI is going to take our jobs.” “AI is a threat to humanity.” “AI is threatening the emotional intelligence of humans.” The fear of Artificial Intelligence is still prevalent, despite its prominence in our everyday lives: AI lives in apps, in our favorite websites, in our car and in many unexpected […]
Influencer Marketing: It’s Nothing New
What you will learn from this post: How influencer marketing is an evolution of product placement How today’s social media superstars differ How best to integrate influencer marketing into your brand’s marketing campaigns Influencer marketing is hot, that’s surely not news to anyone. This marketing tactic has been the darling of online advertising for the […]
