“Back to the Office” in the “New Normal”
All the hard work of the last year has been leading toward this “new normal” that seems to get thrown around a lot. Now, we have made it to a place where businesses can re-open and offices can as well. But the “new normal” questions whether or not some of the changes of the past […]
Capturing CPG Market Share
Understanding your changing audience, where they are, and what motivates them are all parts in meeting your consumers where they are and delighting them with your brand. All of these aspects are ultimately planned to drive purchase of your product and capture market share. The CPG market is highly competitive and understanding how to keep […]
Preparing for the Recovery of Ad Spend After COVID-19
When the pandemic hit, marketers across industries pulled back on ad spend to assess their financial situations and advertising strategies. Many projected huge losses and by the end of the year. Zenith estimated global ad spend saw a year-over-year loss of 7.5% and eMarketer reported that Canada specifically saw similar losses at 7.2% from 2019. As 2021 progresses and […]
CMO Trends Reshaping Tomorrow
As we approach the mid-way point of 2021, it’s clear that your organization’s leadership and that of your marketing teams continue to take center stage within many organizations. This week, we will break down some of the trends we see in 2021, reshaping the marketing team’s role and the CMO in 2022. A Focus on […]
Finding Your Demographic on TikTok
By now you’ve likely heard of TikTok. Whether it was the ownership debate in the US in Fall 2020, a viral cat video, or the app store telling you it was the most downloaded app of 2020, it is difficult to ignore TikTok’s presence. Launched internationally in 2017 by the Chinese company Bytedance, the app merged with the already established, Gen Z favourite Musicl.ly in 2018 and began […]
Don’t Get Left Behind in CPG’s Innovative Shift
The grocery shopping experience has pretty much always been the same. Traditionally, customers would make lists ahead of time, go pick out their items, and purchase them at the front of the store. Because of this, the marketing strategies of CPG brands have stayed the same as well, with little variance. However, with the forced […]
What the Rogers and Shaw Merger Means for Media
Rogers Communications is making a big play in the telecommunications world in a deal to buy Shaw Communications. The deal is worth $26 billion including debt and would jump Rogers up to the number 2 position in cellular and cable operators, past Telus who currently resides there, to face off with the Bell Canada group. […]
The Opportunity in Podcast Advertising
Podcasting is a growing phenomenon that doesn’t seem to be slowing down any time soon. With new creators popping up what seems like every day, there is a show for everyone no matter their content preference. Ranging from murder mystery to alien conspiracy theories to your favourite comedian it’s almost harder to choose a podcast […]
The Importance of Agility in Back to the Office Planning
In this Blog you will find: What we have done with the Time & Space Media Office to operate during COVID19 What has and has not worked for us What we anticipate for the future While the Time & Space team was able to work remotely during the quarantine period, we knew it wouldn’t last […]
Media Habits of the Principal Grocery Shopper
It’s no secret that media and entertainment consumption has skyrocketed in the last year. People were home more, parents searched for ways to educate and keep their children busy, and everyone was looking for something to fill the time. This was not only a win for those who produced media content, but advertisers and marketers […]