Rebranding for Brand Purpose: How M&M’s Slipped
Adapting to the new desires of consumers can manifest for brands in a myriad of ways, one popular move this week being the shift of brand identity to align with brand purpose.
The Data Revolution of Consumer Goods Marketing
What the Takeover of Social Platforms Means for Advertisers
For the internet’s 2021 superlatives, social media platforms had a strong performance, with TikTok beating out Google for the “Most Visited Website” of the year title. Not only that, but the main nine social platforms ranked within the top 100 list for most popular domains for the year, these being (ranked in their order popularity): TikTok, Facebook, YouTube, Twitter, […]
A C-Suite Partnership is the Key to Digital Maturity
Why Social Media is More Important Than Ever
Social media continues to accelerate and innovate as competition spikes and user interests change. The last year has moved people more into digital spaces than ever before and social media platforms are taking advantage of users’ time spent online. Statistics show that there are 3.78 billion social media users in 2021, a 5% increase in the last […]
“Back to the Office” in the “New Normal”
All the hard work of the last year has been leading toward this “new normal” that seems to get thrown around a lot. Now, we have made it to a place where businesses can re-open and offices can as well. But the “new normal” questions whether or not some of the changes of the past […]
Capturing CPG Market Share
Understanding your changing audience, where they are, and what motivates them are all parts in meeting your consumers where they are and delighting them with your brand. All of these aspects are ultimately planned to drive purchase of your product and capture market share. The CPG market is highly competitive and understanding how to keep […]
Preparing for the Recovery of Ad Spend After COVID-19
When the pandemic hit, marketers across industries pulled back on ad spend to assess their financial situations and advertising strategies. Many projected huge losses and by the end of the year. Zenith estimated global ad spend saw a year-over-year loss of 7.5% and eMarketer reported that Canada specifically saw similar losses at 7.2% from 2019. As 2021 progresses and […]
CMO Trends Reshaping Tomorrow
As we approach the mid-way point of 2021, it’s clear that your organization’s leadership and that of your marketing teams continue to take center stage within many organizations. This week, we will break down some of the trends we see in 2021, reshaping the marketing team’s role and the CMO in 2022. A Focus on […]
Finding Your Demographic on TikTok
By now you’ve likely heard of TikTok. Whether it was the ownership debate in the US in Fall 2020, a viral cat video, or the app store telling you it was the most downloaded app of 2020, it is difficult to ignore TikTok’s presence. Launched internationally in 2017 by the Chinese company Bytedance, the app merged with the already established, Gen Z favourite Musicl.ly in 2018 and began […]
