As the Cookie Crumbles, What’s Next for Advertisers?
Digital advertising is an industry built on innovation. In the coming months, we will, like never before, need to showcase our ability to innovate. As many of you may be aware, the foundational technology behind much of what we see online is based on “cookies” placed on your devices. COOKIE – Data stored in a small […]
The Rise of the Omnichannel Grocery Shopper
In order to adapt to the circumstances of 2020, you may have ordered click-and-collect groceries, maybe you purchased everything to come right to your door, or maybe you checked up on a retailer’s website to see what was in stock before running out to get it just in case. All of these behaviours are tied […]
Why Facebook and Apple are Fighting for Your Privacy
With all that that occurring in the realm of US politics in early January, we would forgive you if you missed Facebook’s full page ads in the NY Times, Washington Post and The Wall Street Journal. We will skip the surface-level irony of the fact that print ads were placed at all, if you’d like […]
Tourism Marketing Do’s When Tourism is a Don’t
On February 11th of 2020, we wrote a POV for one of our tourism clients on the potential impacts of a Pandemic. “There’s a remote possibility”, we advised, that borders may be closed or that individual provinces will restrict travel. We noted that Hong Kong, Australia, and the US had closed their borders to China. We also cited research from previous outbreaks – most recently SARS […]
A Rebrand Was Expected, But We Got Meta
Have you heard of Meta? By now, you’ve likely heard the name or seen an article and experienced being just as perplexed as we are. On October 28th, Facebook Founder and CEO, Mark Zuckerberg, announced that Facebook was rebranding to Meta in an effort to broaden their horizons into Experiential Reality (XR) such as AR […]
Reimagining Marketing Post-COVID
Some of the lessons marketers have learned in the past year will be invaluable as waves of the pandemic continue, and eventually, the world discovers a new normal. Unprecedented and unimaginable were thrown around in 2020. At every turn, marketers found ways to adapt to these new circumstances. As a vaccine begins circulation in many […]
API Integration: What Advertisers Need to Know
In this blog you will find: What is third-party pixel tracking? When should you be implementing API? Data privacy has taken a main stage in recent years, especially around the tracking of user’s data. Safari and Firefox browsers have already blocked third party tracking cookies, which track the activity of users for marketing purposes across […]
Black Friday: The Month-Long Event
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How Good UI/UX Can Increase Your ROI
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Digital Audio: The Benefits for Marketers
In this blog you will find: The benefit of digital audio for marketers Intro to Spotify The growth of digital music and podcasts Digital Audio: A Unique New Media Opportunity Digital audio – specifically through music and podcast subscription services – is an evolving channel that reaches consumers at any time without requiring their visual […]