Don’t Get Left Behind in CPG’s Innovative Shift
The grocery shopping experience has pretty much always been the same. Traditionally, customers would make lists ahead of time, go pick out their items, and purchase them at the front of the store. Because of this, the marketing strategies of CPG brands have stayed the same as well, with little variance. However, with the forced […]
What the Rogers and Shaw Merger Means for Media
Rogers Communications is making a big play in the telecommunications world in a deal to buy Shaw Communications. The deal is worth $26 billion including debt and would jump Rogers up to the number 2 position in cellular and cable operators, past Telus who currently resides there, to face off with the Bell Canada group. […]
The Opportunity in Podcast Advertising
Podcasting is a growing phenomenon that doesn’t seem to be slowing down any time soon. With new creators popping up what seems like every day, there is a show for everyone no matter their content preference. Ranging from murder mystery to alien conspiracy theories to your favourite comedian it’s almost harder to choose a podcast […]
The Importance of Agility in Back to the Office Planning
In this Blog you will find: What we have done with the Time & Space Media Office to operate during COVID19 What has and has not worked for us What we anticipate for the future While the Time & Space team was able to work remotely during the quarantine period, we knew it wouldn’t last […]
Media Habits of the Principal Grocery Shopper
It’s no secret that media and entertainment consumption has skyrocketed in the last year. People were home more, parents searched for ways to educate and keep their children busy, and everyone was looking for something to fill the time. This was not only a win for those who produced media content, but advertisers and marketers […]
As the Cookie Crumbles, What’s Next for Advertisers?
Digital advertising is an industry built on innovation. In the coming months, we will, like never before, need to showcase our ability to innovate. As many of you may be aware, the foundational technology behind much of what we see online is based on “cookies” placed on your devices. COOKIE – Data stored in a small […]
The Rise of the Omnichannel Grocery Shopper
In order to adapt to the circumstances of 2020, you may have ordered click-and-collect groceries, maybe you purchased everything to come right to your door, or maybe you checked up on a retailer’s website to see what was in stock before running out to get it just in case. All of these behaviours are tied […]
Why Facebook and Apple are Fighting for Your Privacy
With all that that occurring in the realm of US politics in early January, we would forgive you if you missed Facebook’s full page ads in the NY Times, Washington Post and The Wall Street Journal. We will skip the surface-level irony of the fact that print ads were placed at all, if you’d like […]
Tourism Marketing Do’s When Tourism is a Don’t
On February 11th of 2020, we wrote a POV for one of our tourism clients on the potential impacts of a Pandemic. “There’s a remote possibility”, we advised, that borders may be closed or that individual provinces will restrict travel. We noted that Hong Kong, Australia, and the US had closed their borders to China. We also cited research from previous outbreaks – most recently SARS […]
A Rebrand Was Expected, But We Got Meta
Have you heard of Meta? By now, you’ve likely heard the name or seen an article and experienced being just as perplexed as we are. On October 28th, Facebook Founder and CEO, Mark Zuckerberg, announced that Facebook was rebranding to Meta in an effort to broaden their horizons into Experiential Reality (XR) such as AR […]
