Reimagining Marketing Post-COVID
Some of the lessons marketers have learned in the past year will be invaluable as waves of the pandemic continue, and eventually, the world discovers a new normal. Unprecedented and unimaginable were thrown around in 2020. At every turn, marketers found ways to adapt to these new circumstances. As a vaccine begins circulation in many […]
API Integration: What Advertisers Need to Know
In this blog you will find: What is third-party pixel tracking? When should you be implementing API? Data privacy has taken a main stage in recent years, especially around the tracking of user’s data. Safari and Firefox browsers have already blocked third party tracking cookies, which track the activity of users for marketing purposes across […]
Black Friday: The Month-Long Event
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How Good UI/UX Can Increase Your ROI
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Digital Audio: The Benefits for Marketers
In this blog you will find: The benefit of digital audio for marketers Intro to Spotify The growth of digital music and podcasts Digital Audio: A Unique New Media Opportunity Digital audio – specifically through music and podcast subscription services – is an evolving channel that reaches consumers at any time without requiring their visual […]
The History of Boycotts
In this blog you will find: Information on the July 2020 Facebook boycott A history of the boycott How to navigate boycotts and how effective are they? The July boycott of Facebook by some major national and international brands was unusual in many ways – mostly because it was centered around hundreds of businesses withholding […]
How Has COVID-19 Impacted TV?
In this Blog you will find: A short history of TV advertising Adapting to the current media landscape How to move forward with ad spend Picture this: its 1922 and you’re relaxing with your family and listening to the radio in your Montreal home. CNCF radio gives you the entertainment and content you need for the day, but today […]
Connected TV: How Canadian Marketers Can Win
Leveraging Analytics to Improve Your Company’s Agility
In this Blog you will find: How analytics can help shape your company’s future The importance of being agile Making investments for a better tomorrow By now, you’ve likely heard the statement that COVID-19 has become an accelerant to business trends. The pandemic has been pushing trends that were emerging to the mainstream, in some cases overnight. […]
Re-Skilling Your Workforce for Success
In this Blog you will find: The necessity of up-skilling and re-skilling Company changes to begin re-skilling your workforce Skills to succeed in a post-pandemic environment A constantly evolving world means it is more important than ever for your company structure to use an agile approach to match the changing needs of customers and clients. The coronavirus pandemic has accelerated […]
