Why Storytelling Wins in Marketing
Storytelling aims to build connections and subtly convince an audience to set aside their skepticism, encouraging them to embrace a particular emotion or perspective. An effective narrative is crafted with relatable characters, a compelling plot, and a satisfying resolution, all of which mirror the audience’s own experiences and emotions, thereby captivating them. In the context […]
Consumer Identity in a Privacy-First World
In today’s digital age, the concept of consumer identity has evolved significantly, especially with the increasing emphasis on privacy. As businesses strive to understand their customers better, they must also navigate the complexities of protecting consumer data. Ethical Data Collection Ethical collection of data is crucial for establishing consumer identity. Consumers are increasingly concerned about […]
The Power of Gamification in Marketing
Key insights reveal that gamification can combat declining response rates and poor data quality by making surveys more enjoyable and interactive. For instance, visualized surveys with timed tasks have yielded better data quality compared to traditional methods.
How Food and Beverage Brands Can Win in a Niche Market
By 2026, the global food and beverage market is expected to grow to $8.9 trillion at an annual growth rate of 8.7%, which presents an international opportunity for beverage companies and producers to take advantage of this expansion. One of the ways to do this could be by taking advantage of the unique attributes of […]
Harnessing Social Media for E-Commerce Growth
In the dynamic world of e-commerce, social media stands as a pivotal arena for brands to amplify their presence and drive sales. Social media is also now the largest international channel by advertising investment which means now is optimal time to start utilizing social media for your business. Global social spending is predicted to reach […]