As the Cookie Crumbles, What’s Next for Advertisers?
Digital advertising is an industry built on innovation. In the coming months, we will, like never before, need to showcase our ability to innovate. As many of you may be aware, the foundational technology behind much of what we see online is based on “cookies” placed on your devices. COOKIE – Data stored in a small […]
Digital Audio: The Benefits for Marketers
In this blog you will find: The benefit of digital audio for marketers Intro to Spotify The growth of digital music and podcasts Digital Audio: A Unique New Media Opportunity Digital audio – specifically through music and podcast subscription services – is an evolving channel that reaches consumers at any time without requiring their visual […]
Transformation in a Transformational Time
In this Blog you will find: Organizational structure has shifted from in-house to remote workforce Importance in re-skilling workforce in new landscape Using data insights and analytics to recover and thrive post-pandemic With news of the Coronavirus and cases spreading rapidly in March 2020, companies had only a few days to switch their operations to […]
Technological Innovation: It’s Critical To Your Survival
We are living in a particularly unique time, from a technology standpoint. The rate of innovation is staggering and companies of all sizes are leveraging technology to create massive gaps between themselves and their competitors. I can’t think of a single industry that has not been impacted, but I can think of dozens of case […]
How Artificial Intelligence Will Make Marketers’ Intuition More Valuable
You’ve heard it before. “AI is going to take our jobs.” “AI is a threat to humanity.” “AI is threatening the emotional intelligence of humans.” The fear of Artificial Intelligence is still prevalent, despite its prominence in our everyday lives: AI lives in apps, in our favorite websites, in our car and in many unexpected […]
