Digital Audio: The Benefits for Marketers
In this blog you will find: The benefit of digital audio for marketers Intro to Spotify The growth of digital music and podcasts Digital Audio: A Unique New Media Opportunity Digital audio – specifically through music and podcast subscription services – is an evolving channel that reaches consumers at any time without requiring their visual […]
Transformation in a Transformational Time
In this Blog you will find: Organizational structure has shifted from in-house to remote workforce Importance in re-skilling workforce in new landscape Using data insights and analytics to recover and thrive post-pandemic With news of the Coronavirus and cases spreading rapidly in March 2020, companies had only a few days to switch their operations to […]
Technological Innovation: It’s Critical To Your Survival
We are living in a particularly unique time, from a technology standpoint. The rate of innovation is staggering and companies of all sizes are leveraging technology to create massive gaps between themselves and their competitors. I can’t think of a single industry that has not been impacted, but I can think of dozens of case […]
How Artificial Intelligence Will Make Marketers’ Intuition More Valuable
You’ve heard it before. “AI is going to take our jobs.” “AI is a threat to humanity.” “AI is threatening the emotional intelligence of humans.” The fear of Artificial Intelligence is still prevalent, despite its prominence in our everyday lives: AI lives in apps, in our favorite websites, in our car and in many unexpected […]
