The History of Boycotts
In this blog you will find: Information on the July 2020 Facebook boycott A history of the boycott How to navigate boycotts and how effective are they? The July boycott of Facebook by some major national and international brands was unusual in many ways – mostly because it was centered around hundreds of businesses withholding […]
How Has COVID-19 Impacted TV?
In this Blog you will find: A short history of TV advertising Adapting to the current media landscape How to move forward with ad spend Picture this: its 1922 and you’re relaxing with your family and listening to the radio in your Montreal home. CNCF radio gives you the entertainment and content you need for the day, but today […]
Connected TV: How Canadian Marketers Can Win
Leveraging Analytics to Improve Your Company’s Agility
In this Blog you will find: How analytics can help shape your company’s future The importance of being agile Making investments for a better tomorrow By now, you’ve likely heard the statement that COVID-19 has become an accelerant to business trends. The pandemic has been pushing trends that were emerging to the mainstream, in some cases overnight. […]
Talk to the Human Not the Consumer in COVID-19
As the world wrestles the COVID-19 calamity, brands are groping their way through a dark and smoky tunnel seeking the right message and tone to engage with people. Some are nailing it. And some aren’t. That is understandable, and even forgivable, although brands that get it wrong won’t be forgiven. There is no playbook for […]
Reimagining Influencer Marketing Strategy: It’s Time to Think Bigger
Influencer marketing can be a cost effective and powerful way for marketers to generate content, reach audiences, and build authentic relationships. However, because of the perceived risks, brands can be hesitant to entrust their brand to an influencer. Much of this risk centres around fraud. It’s estimated that at least 15% of advertisers’ spending on influencer […]
Social Media Risk Management
How the world has changed. It’s hard to believe that just a few years ago, the social media risks associated with any business were vastly different. Gone are the days of one-way marketing communications and welcome to the world of dialogue. Businesses and organizations can be intimidated by “Risk Management” and the implications of feedback […]
5 Tips for Managing Negative Feedback on Social Media
Social media has become one of the primary ways brands communicate with their customers. Brands can present information, personalize interactions, and instantly respond to customer concerns and questions. The reverse is also true—social media amplifies the voice of customers, giving them a public platform to share both praise and criticism with just a few keystrokes. […]
5 Tips for Using LinkedIn to Drive Traffic to Your Website
If you’re a B2B marketer, LinkedIn is the ideal place for you to increase your reach, connect with potential customers, and drive traffic to your blog or website. It has become known as the social media channel where people can find professionally relevant information and with over 590 million users and counting, promoting content on LinkedIn makes […]
Buckle Up! Growth is a Wild Ride
There I was, young and ambitious and absorbing as much as I could at business school. The approach I needed to take was seemingly simple, and my understanding of what I would experience (in my own eyes) was clear. Fast forward to two years into my career, after I had landed a gig with a […]