CMO Trends Reshaping Tomorrow
As we approach the mid-way point of 2021, it’s clear that your organization’s leadership and that of your marketing teams continue to take center stage within many organizations. This week, we will break down some of the trends we see in 2021, reshaping the marketing team’s role and the CMO in 2022. A Focus on […]
Finding Your Demographic on TikTok
By now you’ve likely heard of TikTok. Whether it was the ownership debate in the US in Fall 2020, a viral cat video, or the app store telling you it was the most downloaded app of 2020, it is difficult to ignore TikTok’s presence. Launched internationally in 2017 by the Chinese company Bytedance, the app merged with the already established, Gen Z favourite Musicl.ly in 2018 and began […]
The Opportunity in Podcast Advertising
Podcasting is a growing phenomenon that doesn’t seem to be slowing down any time soon. With new creators popping up what seems like every day, there is a show for everyone no matter their content preference. Ranging from murder mystery to alien conspiracy theories to your favourite comedian it’s almost harder to choose a podcast […]
Reimagining Marketing Post-COVID
Some of the lessons marketers have learned in the past year will be invaluable as waves of the pandemic continue, and eventually, the world discovers a new normal. Unprecedented and unimaginable were thrown around in 2020. At every turn, marketers found ways to adapt to these new circumstances. As a vaccine begins circulation in many […]
The History of Boycotts
In this blog you will find: Information on the July 2020 Facebook boycott A history of the boycott How to navigate boycotts and how effective are they? The July boycott of Facebook by some major national and international brands was unusual in many ways – mostly because it was centered around hundreds of businesses withholding […]
How Has COVID-19 Impacted TV?
In this Blog you will find: A short history of TV advertising Adapting to the current media landscape How to move forward with ad spend Picture this: its 1922 and you’re relaxing with your family and listening to the radio in your Montreal home. CNCF radio gives you the entertainment and content you need for the day, but today […]
Connected TV: How Canadian Marketers Can Win
Leveraging Analytics to Improve Your Company’s Agility
In this Blog you will find: How analytics can help shape your company’s future The importance of being agile Making investments for a better tomorrow By now, you’ve likely heard the statement that COVID-19 has become an accelerant to business trends. The pandemic has been pushing trends that were emerging to the mainstream, in some cases overnight. […]
Talk to the Human Not the Consumer in COVID-19
As the world wrestles the COVID-19 calamity, brands are groping their way through a dark and smoky tunnel seeking the right message and tone to engage with people. Some are nailing it. And some aren’t. That is understandable, and even forgivable, although brands that get it wrong won’t be forgiven. There is no playbook for […]
Reimagining Influencer Marketing Strategy: It’s Time to Think Bigger
Influencer marketing can be a cost effective and powerful way for marketers to generate content, reach audiences, and build authentic relationships. However, because of the perceived risks, brands can be hesitant to entrust their brand to an influencer. Much of this risk centres around fraud. It’s estimated that at least 15% of advertisers’ spending on influencer […]
