Is it Time to Rethink Your Attribution Model?
As it stands, many brands are still focused on a first touch or last touchpoint attribution models. This approach, while it may appear positive assigns 100 percent of the attribution to the ad which first was exposed to the individual or the last-click they made showing a “clear” path to ROI, ignoring all of the nuances of a customer’s […]
Influencer Marketing: It’s Nothing New
What you will learn from this post: How influencer marketing is an evolution of product placement How today’s social media superstars differ How best to integrate influencer marketing into your brand’s marketing campaigns Influencer marketing is hot, that’s surely not news to anyone. This marketing tactic has been the darling of online advertising for the […]
