Culture and Innovation Without Walls
Late in 2018, we started a major renovation project on our company headquarters. The impetus for the change was our limited ability to grow and facilitate increased team collaboration. Both of these goals were restricted by our office layout at the time. We had a few things going for us – we own our building and had […]
Small Operational Changes Make a Difference to Your Consumer
As Patagonia’s Alex Weller states, “You can’t reverse into a mission and values through marketing. The organizations that are struggling with this are probably the ones that are thinking about marketing first.” What you say about yourself isn’t as important as what you do I personally love what Patagonia stands for and how it holds true to […]
Seven Traits of Effective Teams
Effective teams can contribute greatly to the success of an organization. The ability to build high-performing teams can be especially vital in small-to-midsize businesses where people must work effectively and efficiently to get tasks accomplished quickly enough for the company to remain competitive. If team members don’t work well together, problems such as poor organization, […]
Sales & Marketing – A Deeply Rooted Rivalry
Sales and marketing working together can create huge growth and prosperity– if they can just put aside their egos and accept the fact that they desperately need each other No matter the size of your organization, you will inevitably face some significant challenges between two perennial rivals, sales and marketing. The issues run deep, the force […]
The CMO’s Guide to Managing the Board
Earlier in my career, I had the opportunity to present to Boards in my capacity as a marketing agency lead. It can be daunting to stand up in front of a dozen accomplished, diverse, seasoned leaders and talk about marketing strategy, competitive landscape and consumer trends. Often the diversity can be the challenge. Without shared […]