Achieving Awareness in Healthcare Through Social Strategy
Marketing for the healthcare industry often requires an increased emphasis on sensitivity and trust that is often not present to the same degree in other sectors. Rather than selling products or services, healthcare brands are more likely looking to raise awareness or spread information on a particular topic that pertains to their organization. We saw […]
Establishing Loyalty in The Automotive Industry
When it comes to the decision of one product versus another, there are many careful factors that go into your final choice. And for large purchases like that of a vehicle, loyalty is a large driver of why someone may make one choice over another, whether their own loyalty, or that of a trusted friend […]
How the Fashion Industry Can Leverage New Technology
The fashion industry is one of the largest in the world with a market value of $2.31 trillion CAD. Luxury fashion conglomerate LVMH, is the 16th most valuable company in the world, just three spots below Walmart and 10 spots above Meta. Nike, Hermes, and Dior all sit within the top 100. And with the clothing […]
The In-Game Advertising (IGA) Opportunity
What has typically been a niche area of investment for advertisers is becoming an exciting new opportunity as the gaming industry evolves and takes on a more dynamic role in the media landscape. When you think of computer gaming, your mind may throw you back to Pong (1972) or perhaps Pinball Space Cadet (1995), or […]
Navigating Proximity Marketing
A Staggered Start for Netflix’s Ad-Supported Tier
There was a lot of hype when Netflix announced in mid-October 2022 that their ad-supported tier would be launching in just two short weeks at the start of November, and understandably so. For most of its existence, Netflix has maintained that the platform would remain an ad-free zone. However, after losing almost one million subscribers […]
The Importance of Investment in the Face of Uncertainty
Economists have been forewarning of an upcoming recession in 2023 which naturally has many organizations on edge and concerned about organizational outlook in the new year. Many will likely be looking for areas to scale back spending in. With some industries, tech namely, already feeling the effects of a downturn, it seems counterintuitive for organizational […]
Mitigating Risk with Consumer Analysis in Finance
A large part in creating success for you business is found through understanding your customer and targeting them accordingly in the places they frequent. Know Your Client (KYC) standards continue to increase in severity as institutions crack down on risk and look to comply with Anti-Money Laundering (AML) laws. And though the primary function of […]
The Impact of New Privacy Laws for Marketers
In a world that is continually moving toward digital means for everything from communication to storage to entertainment, protecting your digital assets becomes even more important. And though ownership may be clear cut in person much of the time, with an individual able to place a physical lock box around whatever they hold dear, online […]
The State of Streaming
