Why Strategic Brand Investment Matters Now More Than Ever
This year, global ad spending is expected to reach $1.16 trillion, with growth projected to accelerate to 6% in 2026. While these figures seem promising, the underlying narrative is more complicated, raising important questions for marketing leaders to consider. A Shifting Advertising Landscape The most significant takeaway is that just three companies, Alphabet, Meta, and […]
Defining A Marketing Budget
Regardless of the size of your organization or the vertical that you operate in, a common question asked by many CMOs revolves around marketing investment and the optimal level of spending based on the size of the business. There are many variables that can have an impact on your budget, and there’s no right or wrong answer. We can, however, provide some strategic guidance in determining […]