The Trailer Park Boys (TPB) is a Canadian mockumentary television series following the misadventures of a group of trailer park residents. In its twelfth season with several feature spin offs, it is now available on Netflix (IMDB), is aired in over 200 countries, and is a recognised brand world-wide. The Trailer Park Boys’ approach to marketing has traditionally been grass roots, managing their social media and promotions on their own behalf. Since the show premiered in 2001, they have built strong brand awareness without the assistance of an agency. The brand has expanded to offer product line extensions, including merchandise & clothing, beer, and whisky.