Cavendish Farms is debuting something Canada hasn’t seen before: a hot, crispy, ready-in-minutes Quick Crisp Chip. It’s a first-of-its-kind snack, crave-worthy, shareable, and made to be enjoyed warm. But when you launch a category-breaker, the biggest hurdle isn’t just awareness. It’s helping people understand how and when to enjoy it so they don’t default to the same old snacks.
Here’s how our Montréal takeover is sparking curiosity, conversation, and trial.
We selected a bold, high-visibility anchor in the heart of downtown Montréal. Dorchester Square Park, just south of Sainte-Catherine Street at Peel and René-Lévesque, delivers heavy foot traffic from commuters, shoppers, tourists, and weekend crowds, day and night.
When you introduce a new way to snack, you need a launch that shows, not tells. By pairing a signature street-level build with smart citywide amplification, Cavendish is giving Montréal a warm welcome to the Quick Crisp Chip. and giving Canadians a brand-new reason to say, “Let’s make snack time hot.”
Interested in how experiential media can accelerate product education and trial? Let’s talk about building the right moment, in the right place, to make your innovation instantly click.
