AVENIR GLOBAL acquires Halifax-based media agency Time & Space
AVENIR GLOBAL, the Montreal-based holding and management company of public relations and communications firms, bolsters its Canadian operations with the acquisition of Time & Space, one of Canada’s leading independent media agency headquartered in Halifax. Founded in 1988, Time & Space holds an enviable reputation as a thought leader and go-to consultancy for innovative marketing […]
Customers Want Sincere Activism With Cause Marketing
In 2017, Pepsi launched a ‘Live for Now-Moments’ campaign which included an ad that was targeting millennials “to project a global message of unity, peace, and understanding.” Featuring Kendall Jenner, and a wide range of hired actors, this ad lit a fire within consumers as they started holding brands accountable who were inauthentic with their messaging and seemed to be only looking for a cash grab. Many responses to the ad were sarcastic and annoyed at the brand: the […]
The Benefits of Hiring New Grads
When universities and colleges come to an end in the spring, an influx of new graduates will begin looking to jumpstart their professional career. I’m sure if you’re a recruiter, hiring manager, or business owner you know exactly what this looks like. Many companies are hesitant to hiring faces fresh out of the books – […]