Customers Want Sincere Activism With Cause Marketing
In 2017, Pepsi launched a ‘Live for Now-Moments’ campaign which included an ad that was targeting millennials “to project a global message of unity, peace, and understanding.” Featuring Kendall Jenner, and a wide range of hired actors, this ad lit a fire within consumers as they started holding brands accountable who were inauthentic with their messaging and seemed to be only looking for a cash grab. Many responses to the ad were sarcastic and annoyed at the brand: the […]
The Benefits of Hiring New Grads
When universities and colleges come to an end in the spring, an influx of new graduates will begin looking to jumpstart their professional career. I’m sure if you’re a recruiter, hiring manager, or business owner you know exactly what this looks like. Many companies are hesitant to hiring faces fresh out of the books – […]
Translating Skills to Opportunity: Applying to Time & Space
When I first graduated from Mount Saint Vincent University in Halifax, I really had no idea what I was going to do next. Having a degree in Public Relations opened doors to a number of possibilities, but narrowing down what I really wanted to do with my degree was the greatest challenge. Did I want […]
Rebranding for Brand Purpose: How M&M’s Slipped
Adapting to the new desires of consumers can manifest for brands in a myriad of ways, one popular move this week being the shift of brand identity to align with brand purpose.
A C-Suite Partnership is the Key to Digital Maturity
“Back to the Office” in the “New Normal”
All the hard work of the last year has been leading toward this “new normal” that seems to get thrown around a lot. Now, we have made it to a place where businesses can re-open and offices can as well. But the “new normal” questions whether or not some of the changes of the past […]
The Importance of Agility in Back to the Office Planning
In this Blog you will find: What we have done with the Time & Space Media Office to operate during COVID19 What has and has not worked for us What we anticipate for the future While the Time & Space team was able to work remotely during the quarantine period, we knew it wouldn’t last […]
Re-Skilling Your Workforce for Success
In this Blog you will find: The necessity of up-skilling and re-skilling Company changes to begin re-skilling your workforce Skills to succeed in a post-pandemic environment A constantly evolving world means it is more important than ever for your company structure to use an agile approach to match the changing needs of customers and clients. The coronavirus pandemic has accelerated […]
Culture and Innovation Without Walls
Late in 2018, we started a major renovation project on our company headquarters. The impetus for the change was our limited ability to grow and facilitate increased team collaboration. Both of these goals were restricted by our office layout at the time. We had a few things going for us – we own our building and had […]
Small Operational Changes Make a Difference to Your Consumer
As Patagonia’s Alex Weller states, “You can’t reverse into a mission and values through marketing. The organizations that are struggling with this are probably the ones that are thinking about marketing first.” What you say about yourself isn’t as important as what you do I personally love what Patagonia stands for and how it holds true to […]