Navigating a Cookieless Future: The Big Picture Tools to Drive Marketing Success
For years, third-party cookies were the silent workhorses of digital marketing. They tracked user behavior across websites, stitched together complex customer journeys, and gave marketers a sense of control and clarity in an increasingly fragmented digital landscape. But those cookies? They’re crumbling. Thanks to tighter privacy regulations (hello GDPR and CCPA), browser restrictions (looking at […]
How Software Companies Are Redefining In-Store Experiences
Imagine walking into a store, not as a stranger, but as a known entity, your preferences, past interactions, and unspoken desires woven into a seamless tapestry of understanding. This is no longer a fantasy but a reality crafted by software companies unifying data to bridge digital and physical worlds. The result? Immersive in-store experiences that […]
The Peanut Butter Pivot: How Digital Innovation Rewires Canada’s CPG Soul
Imagine Sarah, a thirty-something graphic designer, standing in a Loblaws aisle in Toronto in 2025. The fluorescent lights hum overhead, casting a sterile glow on her as she cradles a jar of peanut butter. It’s not just any jar—this one’s tariff-free, roasted from Canadian peanuts in a small Ontario plant, and it’s practically serenading her […]
Harnessing Social Media for E-Commerce Growth
In the dynamic world of e-commerce, social media stands as a pivotal arena for brands to amplify their presence and drive sales. Social media is also now the largest international channel by advertising investment which means now is optimal time to start utilizing social media for your business. Global social spending is predicted to reach […]
Lean on Enhanced Experiences During a Cost-of-Living Crisis
In response to the cost-of-living crisis, brands are proactively adapting their strategies to cater to discerning consumers who carefully choose where to spend their money. Recognizing the value of investing in their products, brands are prioritizing the creation of stronger in-store experiences to showcase their offerings with immersive in-store experiences at the forefront of this […]