Prime Big Deal Days: A Big Start for Holiday Shopping?

Person using Google home and on their laptop

Since its debut in 2015, Amazon’s Prime Day has grown from a one-day celebration to a retail phenomenon that offers exclusive deals and savings to its Prime members. The inaugural event in 2015 lasted just 24 hours but saw sales figures grow by 300% that day for Fulfillment by Amazon sellers. In 2016, Prime Day exceeded […]

Lean on Enhanced Experiences During a Cost-of-Living Crisis

In response to the cost-of-living crisis, brands are proactively adapting their strategies to cater to discerning consumers who carefully choose where to spend their money. Recognizing the value of investing in their products, brands are prioritizing the creation of stronger in-store experiences to showcase their offerings with immersive in-store experiences at the forefront of this […]

From Bookseller to Marketer: The Rise of Amazon as an Advertiser

Amazon founder, Jeff Bezos has been obsessed with vertical integration since Amazon’s inception. So much so that he’s developed a fool-proof formula. It goes like this: Amazon starts by using a company’s services then, over time, builds operational efficiencies in these services until they have a competitive advantage over similar services. Then they begin to […]