The Peanut Butter Pivot: How Digital Innovation Rewires Canada’s CPG Soul
Imagine Sarah, a thirty-something graphic designer, standing in a Loblaws aisle in Toronto in 2025. The fluorescent lights hum overhead, casting a sterile glow on her as she cradles a jar of peanut butter. It’s not just any jar—this one’s tariff-free, roasted from Canadian peanuts in a small Ontario plant, and it’s practically serenading her […]
Harnessing Social Media for E-Commerce Growth
In the dynamic world of e-commerce, social media stands as a pivotal arena for brands to amplify their presence and drive sales. Social media is also now the largest international channel by advertising investment which means now is optimal time to start utilizing social media for your business. Global social spending is predicted to reach […]
Prime Big Deal Days: A Big Start for Holiday Shopping?
Since its debut in 2015, Amazon’s Prime Day has grown from a one-day celebration to a retail phenomenon that offers exclusive deals and savings to its Prime members. The inaugural event in 2015 lasted just 24 hours but saw sales figures grow by 300% that day for Fulfillment by Amazon sellers. In 2016, Prime Day exceeded […]
Lean on Enhanced Experiences During a Cost-of-Living Crisis
In response to the cost-of-living crisis, brands are proactively adapting their strategies to cater to discerning consumers who carefully choose where to spend their money. Recognizing the value of investing in their products, brands are prioritizing the creation of stronger in-store experiences to showcase their offerings with immersive in-store experiences at the forefront of this […]
Black Friday: The Month-Long Event
In this blog you will find:
From Bookseller to Marketer: The Rise of Amazon as an Advertiser
Amazon founder, Jeff Bezos has been obsessed with vertical integration since Amazon’s inception. So much so that he’s developed a fool-proof formula. It goes like this: Amazon starts by using a company’s services then, over time, builds operational efficiencies in these services until they have a competitive advantage over similar services. Then they begin to […]
