Lean on Enhanced Experiences During a Cost-of-Living Crisis
In response to the cost-of-living crisis, brands are proactively adapting their strategies to cater to discerning consumers who carefully choose where to spend their money. Recognizing the value of investing in their products, brands are prioritizing the creation of stronger in-store experiences to showcase their offerings with immersive in-store experiences at the forefront of this […]
Black Friday: The Month-Long Event
In this blog you will find:
From Bookseller to Marketer: The Rise of Amazon as an Advertiser
Amazon founder, Jeff Bezos has been obsessed with vertical integration since Amazon’s inception. So much so that he’s developed a fool-proof formula. It goes like this: Amazon starts by using a company’s services then, over time, builds operational efficiencies in these services until they have a competitive advantage over similar services. Then they begin to […]