How Software Companies Are Redefining In-Store Experiences
Imagine walking into a store, not as a stranger, but as a known entity, your preferences, past interactions, and unspoken desires woven into a seamless tapestry of understanding. This is no longer a fantasy but a reality crafted by software companies unifying data to bridge digital and physical worlds. The result? Immersive in-store experiences that […]
Defining A Marketing Budget
Regardless of the size of your organization or the vertical that you operate in, a common question asked by many CMOs revolves around marketing investment and the optimal level of spending based on the size of the business. There are many variables that can have an impact on your budget, and there’s no right or wrong answer. We can, however, provide some strategic guidance in determining […]
Investing in Marketing: The Importance of Audience for Tech Startups
Whether trying to reach everyday consumers to sell a product or service or trying to get bought by a larger company as a start-up, you must place brand value at the forefront. Marketing effectively allows you to build brand equity, helping individuals or businesses acknowledge your unique, premium value within the market. Positive brand equity […]
ChatGPT-4: Balancing Potential and Risk
The world of marketing has always been in a state of constant flux, with ever-evolving strategies and tools that continuously reshape the industry landscape. Enter ChatGPT-4, a groundbreaking AI language model that promises to unlock unprecedented possibilities in the marketing world, while simultaneously posing potential risks to the job market. ChatGPT-3, the previous iteration of this […]
The In-Game Advertising (IGA) Opportunity
What has typically been a niche area of investment for advertisers is becoming an exciting new opportunity as the gaming industry evolves and takes on a more dynamic role in the media landscape. When you think of computer gaming, your mind may throw you back to Pong (1972) or perhaps Pinball Space Cadet (1995), or […]