Consumer Insights
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Insights
The In-Game Advertising (IGA) Opportunity
What has typically been a niche area of investment for advertisers is becoming an exciting new opportunity as the gaming industry evolves and takes on
Short-Form Video: What Advertisers Should Know
Short-form video has become increasingly popular, allowing users to quickly consume information and scroll through never-ending content. Today, 85% of internet users watch videos online and the average
The Buying Power of the New Canadian Segment
Canada has long been known for the melting pot of cultures and backgrounds of its people and this only continues to be the case as
The Impact of New Privacy Laws for Marketers
In a world that is continually moving toward digital means for everything from communication to storage to entertainment, protecting your digital assets becomes even more
When Worlds Collide: The Art of Strategic Collaboration
Enterprises and brands have traditionally focused on growth through sales and marketing optimization. While historically successful, businesses are now increasingly turning to partnerships to meet