Consumer Insights
Overview
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What Makes Us Different
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Insights
Keeping Our Eyes on Attention
Performance-based metrics have dominated the advertising industry for years, being largely the determinant for whether a campaign is executed successfully or not. But one area
The Benefits of Hiring New Grads
When universities and colleges come to an end in the spring, an influx of new graduates will begin looking to jumpstart their professional career. I’m
AVENIR GLOBAL acquires Halifax-based media agency Time & Space
AVENIR GLOBAL, the Montreal-based holding and management company of public relations and communications firms, bolsters its Canadian operations with the acquisition of Time & Space,
Customers Want Sincere Activism With Cause Marketing
In 2017, Pepsi launched a ‘Live for Now-Moments’ campaign which included an ad that was targeting millennials “to project a global message of unity, peace, and understanding.” Featuring Kendall Jenner, and a wide
How Can a Loyalty Program Boost Your Brand Awareness
Chances are you’re already a member of numerous loyalty programs. In fact, “Canadians are among the most active loyalty program users in the world, with