Developing a Marketing Dream Team
In the constantly shifting world of marketing, a strong team is the cornerstone of any successful company. Your team is responsible for turning ideas into campaigns, strategies into results, and leads into loyal customers. The importance of communication and collaboration cannot be understated, and senior leaders play a pivotal role in building and managing an […]
Subscriptions: Social Media’s New Venture?
In 2023, subscription services are everywhere from streaming to meal kit providers, and very soon they might become the norm for our everyday social media platforms. While virtually all consumers are now used to paying subscriptions for streaming platforms like Netflix and Apple TV, social media platforms have historically offered free entrance to all interested […]
Prime Big Deal Days: A Big Start for Holiday Shopping?
Since its debut in 2015, Amazon’s Prime Day has grown from a one-day celebration to a retail phenomenon that offers exclusive deals and savings to its Prime members. The inaugural event in 2015 lasted just 24 hours but saw sales figures grow by 300% that day for Fulfillment by Amazon sellers. In 2016, Prime Day exceeded […]
AVENIR GLOBAL acquires Halifax-based media agency Time & Space
AVENIR GLOBAL, the Montreal-based holding and management company of public relations and communications firms, bolsters its Canadian operations with the acquisition of Time & Space, one of Canada’s leading independent media agency headquartered in Halifax. Founded in 1988, Time & Space holds an enviable reputation as a thought leader and go-to consultancy for innovative marketing […]
How Will Social Commerce Evolve?
In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to connect with their customers. Social commerce, a dynamic fusion of social media and e-commerce, has emerged as a powerful force reshaping the retail industry. Social commerce refers to the practice of leveraging social media platforms to facilitate buying and selling products or […]
Market Segmentation in Fashion: Tailoring Success for Today’s Audiences
In the fast-paced and ever-evolving world of fashion, market segmentation emerges as a crucial driver for brands to conquer the industry and achieve unparalleled marketing success. Understanding the diverse needs and preferences of customer segments is the key to fashion brands’ ability to craft personalized approaches, elevate customer engagement, and establish an indomitable brand identity. […]
Recruitment Resilience: Thriving in a Recession
It is often said that a crisis is an opportunity in disguise. This holds particularly true for businesses navigating the tough waters of talent acquisition during a recession. The challenges are real, but they can also set the stage for new, innovative strategies and ultimately, organizational success. Recruiting during a recession differs markedly from other […]
Unlocking the Potential of QR Codes in Modern Marketing
The increasing popularity of QR codes in recent years has revolutionized the way marketers engage and connect with their target audience. These scannable, two-dimensional barcodes have emerged as an integral part of innovative marketing strategies, particularly during the COVID-19 pandemic when contactless transactions and touchless interactions became essential for ensuring safety and convenience. QR codes […]
Consequences of The Online News Act
A few months ago, we took a look at the implications of media with the introduction of Bill C-18, The Online News Act. The Act would mean aggregators like Facebook and Google would have to fairly compensate Canadian news publishers for using their content across their platforms, striking deals to ensure publishers were partnering with […]
Driving Sales: How Car Dealerships Can Market for Car-Sharing
As our society becomes increasingly focused on sustainability and cost-effectiveness, car-sharing and ride-hailing services have become more popular than ever. These services allow individuals and businesses to rent or share vehicles on an as-needed basis, rather than owning their own car. For car dealerships, this presents a unique opportunity to market cars to a new […]