The Buying Power of the New Canadian Segment

Canada has long been known for the melting pot of cultures and backgrounds of its people and this only continues to be the case as immigration numbers rise. According to Statista, annual immigration in Canada amounts to almost 500,000 new immigrants – one of the highest rates per population of any country in the world. […]

Unveiling Trends: Data-Driven Insights in CPG

Marketing trends are dynamic and can evolve rapidly due to changes in technology, consumer behavior, societal influences, and industry innovations. Keeping abreast of these trends is crucial for marketers to stay relevant and effective in their efforts.  Some examples of marketing trends could include the rise of influencer marketing, the increasing emphasis on personalized and […]

Navigating the AI Revolution

As the dawn of the Generative AI era rises, it illuminates a transformative path for businesses across all sectors. Imagine a future where AI-driven insights redefine corporate strategies, where operational inefficiencies become relics of the past, and where product innovation is not just a goal but a continuous reality. This is the vision Generative AI […]

The Journey of Disruptive Innovation

In the fast-paced world of marketing, where trends emerge and fade at the blink of an eye, the quest for innovation is more than a strategic choice—it’s a necessity. Today’s marketing executives find themselves navigating a landscape defined by constant change and evolving consumer demands. In this dynamic environment, the concept of disruptive innovation has […]

Navigating Age-Restricted Marketing

In today’s rapidly evolving business landscape, the role of advertising has never been more critical. As brands seek to connect with their audiences, they must navigate through a complex terrain, one that requires not only reaching the right people with the right message but also doing so while complying with age-restricted marketing regulations. The Significance […]

Developing a Marketing Dream Team

In the constantly shifting world of marketing, a strong team is the cornerstone of any successful company. Your team is responsible for turning ideas into campaigns, strategies into results, and leads into loyal customers. The importance of communication and collaboration cannot be understated, and senior leaders play a pivotal role in building and managing an […]

Subscriptions: Social Media’s New Venture?

In 2023, subscription services are everywhere from streaming to meal kit providers, and very soon they might become the norm for our everyday social media platforms. While virtually all consumers are now used to paying subscriptions for streaming platforms like Netflix and Apple TV, social media platforms have historically offered free entrance to all interested […]

Prime Big Deal Days: A Big Start for Holiday Shopping?

Person using Google home and on their laptop

Since its debut in 2015, Amazon’s Prime Day has grown from a one-day celebration to a retail phenomenon that offers exclusive deals and savings to its Prime members. The inaugural event in 2015 lasted just 24 hours but saw sales figures grow by 300% that day for Fulfillment by Amazon sellers. In 2016, Prime Day exceeded […]

AVENIR GLOBAL acquires Halifax-based media agency Time & Space

AVENIR GLOBAL, the Montreal-based holding and management company of public relations and communications firms, bolsters its Canadian operations with the acquisition of Time & Space, one of Canada’s leading independent media agency headquartered in Halifax. Founded in 1988, Time & Space holds an enviable reputation as a thought leader and go-to consultancy for innovative marketing […]

How Will Social Commerce Evolve?

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to connect with their customers. Social commerce, a dynamic fusion of social media and e-commerce, has emerged as a powerful force reshaping the retail industry. Social commerce refers to the practice of leveraging social media platforms to facilitate buying and selling products or […]