Why Storytelling Wins in Marketing
Storytelling aims to build connections and subtly convince an audience to set aside their skepticism, encouraging them to embrace a particular emotion or perspective. An effective narrative is crafted with relatable characters, a compelling plot, and a satisfying resolution, all of which mirror the audience’s own experiences and emotions, thereby captivating them. In the context […]
Consumer Identity in a Privacy-First World
In today’s digital age, the concept of consumer identity has evolved significantly, especially with the increasing emphasis on privacy. As businesses strive to understand their customers better, they must also navigate the complexities of protecting consumer data. Ethical Data Collection Ethical collection of data is crucial for establishing consumer identity. Consumers are increasingly concerned about […]
The Power of Gamification in Marketing
Key insights reveal that gamification can combat declining response rates and poor data quality by making surveys more enjoyable and interactive. For instance, visualized surveys with timed tasks have yielded better data quality compared to traditional methods.
How Food and Beverage Brands Can Win in a Niche Market
By 2026, the global food and beverage market is expected to grow to $8.9 trillion at an annual growth rate of 8.7%, which presents an international opportunity for beverage companies and producers to take advantage of this expansion. One of the ways to do this could be by taking advantage of the unique attributes of […]
Harnessing Social Media for E-Commerce Growth
In the dynamic world of e-commerce, social media stands as a pivotal arena for brands to amplify their presence and drive sales. Social media is also now the largest international channel by advertising investment which means now is optimal time to start utilizing social media for your business. Global social spending is predicted to reach […]
The Buying Power of the New Canadian Segment
Canada has long been known for the melting pot of cultures and backgrounds of its people and this only continues to be the case as immigration numbers rise. According to Statista, annual immigration in Canada amounts to almost 500,000 new immigrants – one of the highest rates per population of any country in the world. […]
Unveiling Trends: Data-Driven Insights in CPG
Marketing trends are dynamic and can evolve rapidly due to changes in technology, consumer behavior, societal influences, and industry innovations. Keeping abreast of these trends is crucial for marketers to stay relevant and effective in their efforts. Some examples of marketing trends could include the rise of influencer marketing, the increasing emphasis on personalized and […]
Navigating the AI Revolution
As the dawn of the Generative AI era rises, it illuminates a transformative path for businesses across all sectors. Imagine a future where AI-driven insights redefine corporate strategies, where operational inefficiencies become relics of the past, and where product innovation is not just a goal but a continuous reality. This is the vision Generative AI […]
The Journey of Disruptive Innovation
In the fast-paced world of marketing, where trends emerge and fade at the blink of an eye, the quest for innovation is more than a strategic choice—it’s a necessity. Today’s marketing executives find themselves navigating a landscape defined by constant change and evolving consumer demands. In this dynamic environment, the concept of disruptive innovation has […]
Navigating Age-Restricted Marketing
In today’s rapidly evolving business landscape, the role of advertising has never been more critical. As brands seek to connect with their audiences, they must navigate through a complex terrain, one that requires not only reaching the right people with the right message but also doing so while complying with age-restricted marketing regulations. The Significance […]