How Food and Beverage Brands Can Win in a Niche Market
By 2026, the global food and beverage market is expected to grow to $8.9 trillion at an annual growth rate of 8.7%, which presents an international opportunity for beverage companies and producers to take advantage of this expansion. One of the ways to do this could be by taking advantage of the unique attributes of […]
Harnessing Social Media for E-Commerce Growth
In the dynamic world of e-commerce, social media stands as a pivotal arena for brands to amplify their presence and drive sales. Social media is also now the largest international channel by advertising investment which means now is optimal time to start utilizing social media for your business. Global social spending is predicted to reach […]
The Buying Power of the New Canadian Segment
Canada has long been known for the melting pot of cultures and backgrounds of its people and this only continues to be the case as immigration numbers rise. According to Statista, annual immigration in Canada amounts to almost 500,000 new immigrants – one of the highest rates per population of any country in the world. […]
Unveiling Trends: Data-Driven Insights in CPG
Marketing trends are dynamic and can evolve rapidly due to changes in technology, consumer behavior, societal influences, and industry innovations. Keeping abreast of these trends is crucial for marketers to stay relevant and effective in their efforts. Some examples of marketing trends could include the rise of influencer marketing, the increasing emphasis on personalized and […]
The Journey of Disruptive Innovation
In the fast-paced world of marketing, where trends emerge and fade at the blink of an eye, the quest for innovation is more than a strategic choice—it’s a necessity. Today’s marketing executives find themselves navigating a landscape defined by constant change and evolving consumer demands. In this dynamic environment, the concept of disruptive innovation has […]
Navigating Age-Restricted Marketing
In today’s rapidly evolving business landscape, the role of advertising has never been more critical. As brands seek to connect with their audiences, they must navigate through a complex terrain, one that requires not only reaching the right people with the right message but also doing so while complying with age-restricted marketing regulations. The Significance […]
Subscriptions: Social Media’s New Venture?
In 2023, subscription services are everywhere from streaming to meal kit providers, and very soon they might become the norm for our everyday social media platforms. While virtually all consumers are now used to paying subscriptions for streaming platforms like Netflix and Apple TV, social media platforms have historically offered free entrance to all interested […]
AVENIR GLOBAL acquires Halifax-based media agency Time & Space
AVENIR GLOBAL, the Montreal-based holding and management company of public relations and communications firms, bolsters its Canadian operations with the acquisition of Time & Space, one of Canada’s leading independent media agency headquartered in Halifax. Founded in 1988, Time & Space holds an enviable reputation as a thought leader and go-to consultancy for innovative marketing […]
Market Segmentation in Fashion: Tailoring Success for Today’s Audiences
In the fast-paced and ever-evolving world of fashion, market segmentation emerges as a crucial driver for brands to conquer the industry and achieve unparalleled marketing success. Understanding the diverse needs and preferences of customer segments is the key to fashion brands’ ability to craft personalized approaches, elevate customer engagement, and establish an indomitable brand identity. […]
Recruitment Resilience: Thriving in a Recession
It is often said that a crisis is an opportunity in disguise. This holds particularly true for businesses navigating the tough waters of talent acquisition during a recession. The challenges are real, but they can also set the stage for new, innovative strategies and ultimately, organizational success. Recruiting during a recession differs markedly from other […]