Investing in Marketing: The Importance of Audience for Tech Startups
Whether trying to reach everyday consumers to sell a product or service or trying to get bought by a larger company as a start-up, you must place brand value at the forefront. Marketing effectively allows you to build brand equity, helping individuals or businesses acknowledge your unique, premium value within the market. Positive brand equity […]
Retail Media: How CPG and Food & Beverage Brands Can Leverage for Success
ChatGPT-4: Balancing Potential and Risk
The world of marketing has always been in a state of constant flux, with ever-evolving strategies and tools that continuously reshape the industry landscape. Enter ChatGPT-4, a groundbreaking AI language model that promises to unlock unprecedented possibilities in the marketing world, while simultaneously posing potential risks to the job market. ChatGPT-3, the previous iteration of this […]
The Implications of Media in Bill C-18
For many years, Canadian news publishers have been vocal about their discontent, contending that tech giants Google and Meta have reaped substantial benefits from their journalistic endeavors without contributing adequately. Their sustained lobbying and persuasion have led to a consequential development – the drafting of Bill C-18 by the Canadian Government. Although this move appears […]
Keeping Our Eyes on Attention
Performance-based metrics have dominated the advertising industry for years, being largely the determinant for whether a campaign is executed successfully or not. But one area we are seeing growth in for determining success is through attention. On top of factors like reach and engagement, attention is an important metric in making a connection with your […]
Achieving Awareness in Healthcare Through Social Strategy
Marketing for the healthcare industry often requires an increased emphasis on sensitivity and trust that is often not present to the same degree in other sectors. Rather than selling products or services, healthcare brands are more likely looking to raise awareness or spread information on a particular topic that pertains to their organization. We saw […]
Establishing Loyalty in The Automotive Industry
When it comes to the decision of one product versus another, there are many careful factors that go into your final choice. And for large purchases like that of a vehicle, loyalty is a large driver of why someone may make one choice over another, whether their own loyalty, or that of a trusted friend […]
How the Fashion Industry Can Leverage New Technology
The fashion industry is one of the largest in the world with a market value of $2.31 trillion CAD. Luxury fashion conglomerate LVMH, is the 16th most valuable company in the world, just three spots below Walmart and 10 spots above Meta. Nike, Hermes, and Dior all sit within the top 100. And with the clothing […]
The In-Game Advertising (IGA) Opportunity
What has typically been a niche area of investment for advertisers is becoming an exciting new opportunity as the gaming industry evolves and takes on a more dynamic role in the media landscape. When you think of computer gaming, your mind may throw you back to Pong (1972) or perhaps Pinball Space Cadet (1995), or […]
Navigating Proximity Marketing