Capitalizing on Convenience With Food Subscription Services
In recent years, the food and beverage industry has undergone significant transformation, driven by changing consumer preferences, advancements in technology, and the increasing demand for sustainable and healthy options. As a result, food subscription services like HelloFresh, Chef’s Plate, and GoodFood have emerged as major disruptors in the industry. These services provide consumers with a […]
How Digital Innovation is Reshaping CPG
The grocery landscape has been at a standstill for decades, and what leaps were made happened over longer stretches of time. The increase in forced trial and adoption for consumers in online retail has pushed the need for innovation and change within the industry at an unprecedented rate. In much the same way that individuals […]
The Role of Marketing in Electric Vehicles (EV)
Electric vehicles (EV) and sustainable transportation are gaining popularity around the world, with more and more consumers looking for environmentally-friendly alternatives to traditional gasoline-powered cars. This trend towards electric and sustainable transportation is not only driven by concerns about the environment, but also by advances in technology and changes in consumer preferences. The EY Mobility […]
The Power of CX in Insurance
During times of difficulty, consumers are looking for assistance where they can get it. It’s more important than ever for insurance companies and brokers to be customer obsessed, placing the individual at the heart of their offerings and business model. Adopting a long-term mindset that focuses on brand trust and building lasting relationships with customers […]
Lean on Enhanced Experiences During a Cost-of-Living Crisis
In response to the cost-of-living crisis, brands are proactively adapting their strategies to cater to discerning consumers who carefully choose where to spend their money. Recognizing the value of investing in their products, brands are prioritizing the creation of stronger in-store experiences to showcase their offerings with immersive in-store experiences at the forefront of this […]
Investing in Marketing: The Importance of Audience for Tech Startups
Whether trying to reach everyday consumers to sell a product or service or trying to get bought by a larger company as a start-up, you must place brand value at the forefront. Marketing effectively allows you to build brand equity, helping individuals or businesses acknowledge your unique, premium value within the market. Positive brand equity […]
Retail Media: How CPG and Food & Beverage Brands Can Leverage for Success
ChatGPT-4: Balancing Potential and Risk
The world of marketing has always been in a state of constant flux, with ever-evolving strategies and tools that continuously reshape the industry landscape. Enter ChatGPT-4, a groundbreaking AI language model that promises to unlock unprecedented possibilities in the marketing world, while simultaneously posing potential risks to the job market. ChatGPT-3, the previous iteration of this […]
The Implications of Media in Bill C-18
For many years, Canadian news publishers have been vocal about their discontent, contending that tech giants Google and Meta have reaped substantial benefits from their journalistic endeavors without contributing adequately. Their sustained lobbying and persuasion have led to a consequential development – the drafting of Bill C-18 by the Canadian Government. Although this move appears […]
Keeping Our Eyes on Attention
Performance-based metrics have dominated the advertising industry for years, being largely the determinant for whether a campaign is executed successfully or not. But one area we are seeing growth in for determining success is through attention. On top of factors like reach and engagement, attention is an important metric in making a connection with your […]