How Marketers Can Prepare for the Great Wealth Transfer
The Great Wealth Transfer, as some are calling it, will see an estimated $68 trillion of inheritance make its way into the pockets of Gen X, Millennials, and Gen Z. And while the Finance and Insurance sectors have been preparing for years, all marketers should understand what this means for the future of advertising. Some […]
Scaling Remote Work to Increase Profitability
The 9-5 workday was invented in 1926. Around this time the world also saw the first iteration of the television, the aerosol spray can, and liquid rocket fuel, with the hopes that one day, man would fly to the moon. The office cubicle was invented in 1967. That year also saw the invention of the […]
How Inflation is Changing the Consumer
Whether it’s your gas, your grocery bill, or a meal at your favourite restaurant, prices are going up. And as consumers take a hard look at their expenses, they are looking to cut back where they can. As an advertiser, you can’t sit back and hope you aren’t included in that list, you must take […]
Digital Magazines & Publications: And the Value for Advertisers in Partnering Online
Customers Want Sincere Activism With Cause Marketing
In 2017, Pepsi launched a ‘Live for Now-Moments’ campaign which included an ad that was targeting millennials “to project a global message of unity, peace, and understanding.” Featuring Kendall Jenner, and a wide range of hired actors, this ad lit a fire within consumers as they started holding brands accountable who were inauthentic with their messaging and seemed to be only looking for a cash grab. Many responses to the ad were sarcastic and annoyed at the brand: the […]
What We Can Learn From Walmart vs. Amazon
There’s no question that the retail and ecommerce industries have put their foot on the gas regarding digital innovation over the last two years. And there are no cars speeding down the proverbial highway quite like Walmart and Amazon. As we blend large retail storefronts with online offerings, the fight for consumer attention grows even […]
Using Audience Data to Get Rebranding Right
Rebranding has become increasingly necessary for many brands, regardless of industry. The pandemic turned our world upside down and shifted consumer values and attitude in a substantial way. These changes in behaviour are a big part of the uptick we are seeing in recent rebrands. Companies of all sizes and in all industries are reframing […]
Short-Form Video: What Advertisers Should Know
Short-form video has become increasingly popular, allowing users to quickly consume information and scroll through never-ending content. Today, 85% of internet users watch videos online and the average person watches over three hours of short-form video content daily. But how do we classify short-form video? Google defines them as videos under 10 minutes in length. And though we could […]
Personalization is the Future of Content and Advertising
The future of content hinges on personalization and therefore the future of advertising must follow this as well. Just look at how precise social media algorithms are now and you’ll see the desire for more personalization. Though “personalization” as a buzzword may have caused some trepidation in the past, and still does with concerns to […]
Vertical Video is More Essential Than Ever
We’ve seen the viewership for vertical video skyrocket over the last few years with the rise of TikTok and the introduction of social platform elements like Instagram Reels and YouTube Shorts. Vertical videos or photos are created and intended to be viewed in portrait mode, more tall than they are wide. In the case of […]
