What We Can Learn From Walmart vs. Amazon
There’s no question that the retail and ecommerce industries have put their foot on the gas regarding digital innovation over the last two years. And there are no cars speeding down the proverbial highway quite like Walmart and Amazon. As we blend large retail storefronts with online offerings, the fight for consumer attention grows even […]
Using Audience Data to Get Rebranding Right
Rebranding has become increasingly necessary for many brands, regardless of industry. The pandemic turned our world upside down and shifted consumer values and attitude in a substantial way. These changes in behaviour are a big part of the uptick we are seeing in recent rebrands. Companies of all sizes and in all industries are reframing […]
Short-Form Video: What Advertisers Should Know
Short-form video has become increasingly popular, allowing users to quickly consume information and scroll through never-ending content. Today, 85% of internet users watch videos online and the average person watches over three hours of short-form video content daily. But how do we classify short-form video? Google defines them as videos under 10 minutes in length. And though we could […]
Personalization is the Future of Content and Advertising
The future of content hinges on personalization and therefore the future of advertising must follow this as well. Just look at how precise social media algorithms are now and you’ll see the desire for more personalization. Though “personalization” as a buzzword may have caused some trepidation in the past, and still does with concerns to […]
Vertical Video is More Essential Than Ever
We’ve seen the viewership for vertical video skyrocket over the last few years with the rise of TikTok and the introduction of social platform elements like Instagram Reels and YouTube Shorts. Vertical videos or photos are created and intended to be viewed in portrait mode, more tall than they are wide. In the case of […]
The Benefits of Hiring New Grads
When universities and colleges come to an end in the spring, an influx of new graduates will begin looking to jumpstart their professional career. I’m sure if you’re a recruiter, hiring manager, or business owner you know exactly what this looks like. Many companies are hesitant to hiring faces fresh out of the books – […]
Tourism and a Convergence With Digital Technology
How Can a Loyalty Program Boost Your Brand Awareness
Chances are you’re already a member of numerous loyalty programs. In fact, “Canadians are among the most active loyalty program users in the world, with 56% making purchases that earn rewards or benefits several times a week”. Starbucks Rewards, PC Optimum, and Sephora Beauty Insider are all loyalty programs, as is Amazon Prime. Loyalty programs are […]
How Traveller’s Planning Habits Have Changed
When individuals begin travelling in large numbers again, we’ve determined in Recovery and Rediscover: The Modern Traveller that each will have their own level of comfort and looking for different things in a vacation. But when will we reach pre-pandemic levels again? And when we do, how will each group book their vacation? Finally, where are they hoping […]
How Does The Metaverse Affect Advertisers
Today, there are few in the digital advertising space that are unaware of the metaverse. However, we couldn’t say this was the case even six months ago. In October 2021, Facebook changed its name to Meta, thereby laying the foundation of the next big move for this massively popular social media platform. Later last year, […]