The Benefits of Hiring New Grads
When universities and colleges come to an end in the spring, an influx of new graduates will begin looking to jumpstart their professional career. I’m sure if you’re a recruiter, hiring manager, or business owner you know exactly what this looks like. Many companies are hesitant to hiring faces fresh out of the books – […]
Tourism and a Convergence With Digital Technology
How Can a Loyalty Program Boost Your Brand Awareness
Chances are you’re already a member of numerous loyalty programs. In fact, “Canadians are among the most active loyalty program users in the world, with 56% making purchases that earn rewards or benefits several times a week”. Starbucks Rewards, PC Optimum, and Sephora Beauty Insider are all loyalty programs, as is Amazon Prime. Loyalty programs are […]
How Traveller’s Planning Habits Have Changed
When individuals begin travelling in large numbers again, we’ve determined in Recovery and Rediscover: The Modern Traveller that each will have their own level of comfort and looking for different things in a vacation. But when will we reach pre-pandemic levels again? And when we do, how will each group book their vacation? Finally, where are they hoping […]
How Does The Metaverse Affect Advertisers
Today, there are few in the digital advertising space that are unaware of the metaverse. However, we couldn’t say this was the case even six months ago. In October 2021, Facebook changed its name to Meta, thereby laying the foundation of the next big move for this massively popular social media platform. Later last year, […]
How CPG Brands Can Utilize Social Commerce
On March 16, Instacart introduced a new feature that will surely be exciting news for culinary fans finding themselves scrolling the food-related content online. The update allows Instacart users the ability to order all of the ingredients needed for a recipe on TikTok with the touch of a button. In addition to TikTok, Hearst publications […]
Recovery and Rediscovery: The Modern Traveller
It’s one of the questions we’ve all gotten in the last two years, isn’t it? “Where would you travel if you could right now?” Or maybe you’re the one asking and gathering ideas. Everyone has been dreaming about where they will go, whether for business or pleasure, when they could travel again. And with vaccines […]
Is Ad-Supported Streaming a Good Idea?
Disney+ has announced that they will be adding an ad-supported viewing option to their streaming service later this year. With a slowing of their audience growth, they are hoping this will help boost their subscriber uptake again. But is AVOD a good idea for the brand? Advertising-based Video on Demand or ad-supported streaming means […]
Translating Skills to Opportunity: Applying to Time & Space
When I first graduated from Mount Saint Vincent University in Halifax, I really had no idea what I was going to do next. Having a degree in Public Relations opened doors to a number of possibilities, but narrowing down what I really wanted to do with my degree was the greatest challenge. Did I want […]
Knowing What Influencer Is Right For Your Brand
Influencers are everywhere in 2022. And while influencers have become synonymous with the rise of social media, influencers as a concept actually pre-dates most current social media platforms. Many would credit Paris Hilton as being the first modern influencer. Although she lacked conventional Hollywood talent, she was an expert at branding and managed to turn […]
