How CPG Brands Can Utilize Social Commerce
On March 16, Instacart introduced a new feature that will surely be exciting news for culinary fans finding themselves scrolling the food-related content online. The update allows Instacart users the ability to order all of the ingredients needed for a recipe on TikTok with the touch of a button. In addition to TikTok, Hearst publications […]
Recovery and Rediscovery: The Modern Traveller
It’s one of the questions we’ve all gotten in the last two years, isn’t it? “Where would you travel if you could right now?” Or maybe you’re the one asking and gathering ideas. Everyone has been dreaming about where they will go, whether for business or pleasure, when they could travel again. And with vaccines […]
Is Ad-Supported Streaming a Good Idea?
Disney+ has announced that they will be adding an ad-supported viewing option to their streaming service later this year. With a slowing of their audience growth, they are hoping this will help boost their subscriber uptake again. But is AVOD a good idea for the brand? Advertising-based Video on Demand or ad-supported streaming means […]
Translating Skills to Opportunity: Applying to Time & Space
When I first graduated from Mount Saint Vincent University in Halifax, I really had no idea what I was going to do next. Having a degree in Public Relations opened doors to a number of possibilities, but narrowing down what I really wanted to do with my degree was the greatest challenge. Did I want […]
Knowing What Influencer Is Right For Your Brand
Influencers are everywhere in 2022. And while influencers have become synonymous with the rise of social media, influencers as a concept actually pre-dates most current social media platforms. Many would credit Paris Hilton as being the first modern influencer. Although she lacked conventional Hollywood talent, she was an expert at branding and managed to turn […]
Rebranding for Brand Purpose: How M&M’s Slipped
Adapting to the new desires of consumers can manifest for brands in a myriad of ways, one popular move this week being the shift of brand identity to align with brand purpose.
The Data Revolution of Consumer Goods Marketing
What the Takeover of Social Platforms Means for Advertisers
For the internet’s 2021 superlatives, social media platforms had a strong performance, with TikTok beating out Google for the “Most Visited Website” of the year title. Not only that, but the main nine social platforms ranked within the top 100 list for most popular domains for the year, these being (ranked in their order popularity): TikTok, Facebook, YouTube, Twitter, […]
A C-Suite Partnership is the Key to Digital Maturity
Why Social Media is More Important Than Ever
Social media continues to accelerate and innovate as competition spikes and user interests change. The last year has moved people more into digital spaces than ever before and social media platforms are taking advantage of users’ time spent online. Statistics show that there are 3.78 billion social media users in 2021, a 5% increase in the last […]