The Peanut Butter Pivot: How Digital Innovation Rewires Canada’s CPG Soul
Imagine Sarah, a thirty-something graphic designer, standing in a Loblaws aisle in Toronto in 2025. The fluorescent lights hum overhead, casting a sterile glow on her as she cradles a jar of peanut butter. It’s not just any jar—this one’s tariff-free, roasted from Canadian peanuts in a small Ontario plant, and it’s practically serenading her […]
Unveiling Trends: Data-Driven Insights in CPG
Marketing trends are dynamic and can evolve rapidly due to changes in technology, consumer behavior, societal influences, and industry innovations. Keeping abreast of these trends is crucial for marketers to stay relevant and effective in their efforts. Some examples of marketing trends could include the rise of influencer marketing, the increasing emphasis on personalized and […]
How Digital Innovation is Reshaping CPG
The grocery landscape has been at a standstill for decades, and what leaps were made happened over longer stretches of time. The increase in forced trial and adoption for consumers in online retail has pushed the need for innovation and change within the industry at an unprecedented rate. In much the same way that individuals […]
Retail Media: How CPG and Food & Beverage Brands Can Leverage for Success
How CPG Brands Can Utilize Social Commerce
On March 16, Instacart introduced a new feature that will surely be exciting news for culinary fans finding themselves scrolling the food-related content online. The update allows Instacart users the ability to order all of the ingredients needed for a recipe on TikTok with the touch of a button. In addition to TikTok, Hearst publications […]