How Software Companies Are Redefining In-Store Experiences
Imagine walking into a store, not as a stranger, but as a known entity, your preferences, past interactions, and unspoken desires woven into a seamless tapestry of understanding. This is no longer a fantasy but a reality crafted by software companies unifying data to bridge digital and physical worlds. The result? Immersive in-store experiences that […]
The Peanut Butter Pivot: How Digital Innovation Rewires Canada’s CPG Soul
Imagine Sarah, a thirty-something graphic designer, standing in a Loblaws aisle in Toronto in 2025. The fluorescent lights hum overhead, casting a sterile glow on her as she cradles a jar of peanut butter. It’s not just any jar—this one’s tariff-free, roasted from Canadian peanuts in a small Ontario plant, and it’s practically serenading her […]
The Power of Gamification in Marketing
Key insights reveal that gamification can combat declining response rates and poor data quality by making surveys more enjoyable and interactive. For instance, visualized surveys with timed tasks have yielded better data quality compared to traditional methods.
Unlocking the Potential of QR Codes in Modern Marketing
The increasing popularity of QR codes in recent years has revolutionized the way marketers engage and connect with their target audience. These scannable, two-dimensional barcodes have emerged as an integral part of innovative marketing strategies, particularly during the COVID-19 pandemic when contactless transactions and touchless interactions became essential for ensuring safety and convenience. QR codes […]
A Staggered Start for Netflix’s Ad-Supported Tier
There was a lot of hype when Netflix announced in mid-October 2022 that their ad-supported tier would be launching in just two short weeks at the start of November, and understandably so. For most of its existence, Netflix has maintained that the platform would remain an ad-free zone. However, after losing almost one million subscribers […]
What We Can Learn From Walmart vs. Amazon
There’s no question that the retail and ecommerce industries have put their foot on the gas regarding digital innovation over the last two years. And there are no cars speeding down the proverbial highway quite like Walmart and Amazon. As we blend large retail storefronts with online offerings, the fight for consumer attention grows even […]
Short-Form Video: What Advertisers Should Know
Short-form video has become increasingly popular, allowing users to quickly consume information and scroll through never-ending content. Today, 85% of internet users watch videos online and the average person watches over three hours of short-form video content daily. But how do we classify short-form video? Google defines them as videos under 10 minutes in length. And though we could […]
Personalization is the Future of Content and Advertising
The future of content hinges on personalization and therefore the future of advertising must follow this as well. Just look at how precise social media algorithms are now and you’ll see the desire for more personalization. Though “personalization” as a buzzword may have caused some trepidation in the past, and still does with concerns to […]
How Does The Metaverse Affect Advertisers
Today, there are few in the digital advertising space that are unaware of the metaverse. However, we couldn’t say this was the case even six months ago. In October 2021, Facebook changed its name to Meta, thereby laying the foundation of the next big move for this massively popular social media platform. Later last year, […]
Is Ad-Supported Streaming a Good Idea?
Disney+ has announced that they will be adding an ad-supported viewing option to their streaming service later this year. With a slowing of their audience growth, they are hoping this will help boost their subscriber uptake again. But is AVOD a good idea for the brand? Advertising-based Video on Demand or ad-supported streaming means […]
