Creative Marketing in 2025: Walking the Tightrope Between AI and Human Insight
In 2025, the advertising world finds itself at a crossroads. Artificial Intelligence (AI) promises efficiency and innovation, yet the heart of great marketing—human connection, emotion, and intuition—remains irreplaceable. How do brands navigate this digital age without losing their soul? Insights from industry leaders like Shawn King, Vice President and Executive Creative Director at National, reveal […]
When Worlds Collide: The Art of Strategic Collaboration
Enterprises and brands have traditionally focused on growth through sales and marketing optimization. While historically successful, businesses are now increasingly turning to partnerships to meet and exceed their growth goals. Why? The data shows that strategic collaborations are a transformative force that creates extraordinary value through synergy and unexpected cultural connections. When organizations with different […]
Think Smarter, Not Harder: How AI Redefines Marketing—5 Lessons for 2025
In 2025, artificial intelligence isn’t just a new tool in the marketer’s toolkit—it’s a total paradigm shift. AI has the power to take marketing beyond the limits of human capacity, uncovering insights we couldn’t see, crafting strategies we hadn’t considered, and executing ideas at a speed we couldn’t match. But here’s the paradox: while AI […]
Why Storytelling Wins in Marketing
Storytelling aims to build connections and subtly convince an audience to set aside their skepticism, encouraging them to embrace a particular emotion or perspective. An effective narrative is crafted with relatable characters, a compelling plot, and a satisfying resolution, all of which mirror the audience’s own experiences and emotions, thereby captivating them. In the context […]
The Buying Power of the New Canadian Segment
Canada has long been known for the melting pot of cultures and backgrounds of its people and this only continues to be the case as immigration numbers rise. According to Statista, annual immigration in Canada amounts to almost 500,000 new immigrants – one of the highest rates per population of any country in the world. […]
Navigating Age-Restricted Marketing
In today’s rapidly evolving business landscape, the role of advertising has never been more critical. As brands seek to connect with their audiences, they must navigate through a complex terrain, one that requires not only reaching the right people with the right message but also doing so while complying with age-restricted marketing regulations. The Significance […]
Subscriptions: Social Media’s New Venture?
In 2023, subscription services are everywhere from streaming to meal kit providers, and very soon they might become the norm for our everyday social media platforms. While virtually all consumers are now used to paying subscriptions for streaming platforms like Netflix and Apple TV, social media platforms have historically offered free entrance to all interested […]
How Will Social Commerce Evolve?
In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to connect with their customers. Social commerce, a dynamic fusion of social media and e-commerce, has emerged as a powerful force reshaping the retail industry. Social commerce refers to the practice of leveraging social media platforms to facilitate buying and selling products or […]
Navigating Proximity Marketing
The Importance of Investment in the Face of Uncertainty
Economists have been forewarning of an upcoming recession in 2023 which naturally has many organizations on edge and concerned about organizational outlook in the new year. Many will likely be looking for areas to scale back spending in. With some industries, tech namely, already feeling the effects of a downturn, it seems counterintuitive for organizational […]
