The Buying Power of the New Canadian Segment

Canada has long been known for the melting pot of cultures and backgrounds of its people and this only continues to be the case as immigration numbers rise. According to Statista, annual immigration in Canada amounts to almost 500,000 new immigrants – one of the highest rates per population of any country in the world. […]

Navigating Age-Restricted Marketing

In today’s rapidly evolving business landscape, the role of advertising has never been more critical. As brands seek to connect with their audiences, they must navigate through a complex terrain, one that requires not only reaching the right people with the right message but also doing so while complying with age-restricted marketing regulations. The Significance […]

Subscriptions: Social Media’s New Venture?

In 2023, subscription services are everywhere from streaming to meal kit providers, and very soon they might become the norm for our everyday social media platforms. While virtually all consumers are now used to paying subscriptions for streaming platforms like Netflix and Apple TV, social media platforms have historically offered free entrance to all interested […]

How Will Social Commerce Evolve?

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to connect with their customers. Social commerce, a dynamic fusion of social media and e-commerce, has emerged as a powerful force reshaping the retail industry. Social commerce refers to the practice of leveraging social media platforms to facilitate buying and selling products or […]

The Importance of Investment in the Face of Uncertainty

Economists have been forewarning of an upcoming recession in 2023 which naturally has many organizations on edge and concerned about organizational outlook in the new year. Many will likely be looking for areas to scale back spending in. With some industries, tech namely, already feeling the effects of a downturn, it seems counterintuitive for organizational […]

Scaling Remote Work to Increase Profitability

The 9-5 workday was invented in 1926. Around this time the world also saw the first iteration of the television, the aerosol spray can, and liquid rocket fuel, with the hopes that one day, man would fly to the moon.   The office cubicle was invented in 1967. That year also saw the invention of the […]

Using Audience Data to Get Rebranding Right

Rebranding has become increasingly necessary for many brands, regardless of industry. The pandemic turned our world upside down and shifted consumer values and attitude in a substantial way. These changes in behaviour are a big part of the uptick we are seeing in recent rebrands. Companies of all sizes and in all industries are reframing […]