Navigating Age-Restricted Marketing
In today’s rapidly evolving business landscape, the role of advertising has never been more critical. As brands seek to connect with their audiences, they must navigate through a complex terrain, one that requires not only reaching the right people with the right message but also doing so while complying with age-restricted marketing regulations. The Significance […]
Subscriptions: Social Media’s New Venture?
In 2023, subscription services are everywhere from streaming to meal kit providers, and very soon they might become the norm for our everyday social media platforms. While virtually all consumers are now used to paying subscriptions for streaming platforms like Netflix and Apple TV, social media platforms have historically offered free entrance to all interested […]
Defining A Marketing Budget
Regardless of the size of your organization or the vertical that you operate in, a common question asked by many CMOs revolves around marketing investment and the optimal level of spending based on the size of the business. There are many variables that can have an impact on your budget, and there’s no right or wrong answer. We can, however, provide some strategic guidance in determining […]
Navigating Proximity Marketing
The Importance of Investment in the Face of Uncertainty
Economists have been forewarning of an upcoming recession in 2023 which naturally has many organizations on edge and concerned about organizational outlook in the new year. Many will likely be looking for areas to scale back spending in. With some industries, tech namely, already feeling the effects of a downturn, it seems counterintuitive for organizational […]
The State of Streaming
Scaling Remote Work to Increase Profitability
The 9-5 workday was invented in 1926. Around this time the world also saw the first iteration of the television, the aerosol spray can, and liquid rocket fuel, with the hopes that one day, man would fly to the moon. The office cubicle was invented in 1967. That year also saw the invention of the […]
Digital Magazines & Publications: And the Value for Advertisers in Partnering Online
Using Audience Data to Get Rebranding Right
Rebranding has become increasingly necessary for many brands, regardless of industry. The pandemic turned our world upside down and shifted consumer values and attitude in a substantial way. These changes in behaviour are a big part of the uptick we are seeing in recent rebrands. Companies of all sizes and in all industries are reframing […]
Vertical Video is More Essential Than Ever
We’ve seen the viewership for vertical video skyrocket over the last few years with the rise of TikTok and the introduction of social platform elements like Instagram Reels and YouTube Shorts. Vertical videos or photos are created and intended to be viewed in portrait mode, more tall than they are wide. In the case of […]