JOMO: The Joy of Missing Out—Why Staying In Is Canada’s New Luxury
On a Friday night, rather than heading to a bustling event, you’re nestled at home, embracing the serenity of solitude. You light candles, spin vinyl records, and perhaps whip up an Italian-inspired dinner with a few close friends—indulging in affordable luxury without crossing town. This is the Joy of Missing Out (JOMO), redefining how Canadians […]
Tourism and a Convergence With Digital Technology
How Traveller’s Planning Habits Have Changed
When individuals begin travelling in large numbers again, we’ve determined in Recovery and Rediscover: The Modern Traveller that each will have their own level of comfort and looking for different things in a vacation. But when will we reach pre-pandemic levels again? And when we do, how will each group book their vacation? Finally, where are they hoping […]
Recovery and Rediscovery: The Modern Traveller
It’s one of the questions we’ve all gotten in the last two years, isn’t it? “Where would you travel if you could right now?” Or maybe you’re the one asking and gathering ideas. Everyone has been dreaming about where they will go, whether for business or pleasure, when they could travel again. And with vaccines […]
