The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
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Insights
Beyond Loyalty: Designing Media Strategies That Build Lifelong Customers
Customer Lifetime Value (CLV) isn’t just a formula, it’s a strategic compass for marketers navigating rising costs, channel fragmentation, and increasingly fickle loyalty. At its
Subscriptions: Social Media’s New Venture?
In 2023, subscription services are everywhere from streaming to meal kit providers, and very soon they might become the norm for our everyday social media
The Impact of New Privacy Laws for Marketers
In a world that is continually moving toward digital means for everything from communication to storage to entertainment, protecting your digital assets becomes even more
Antitrust and Ad-Tech Regulation in Canada: What CMOs Need to Know Now
Canada’s Competition Bureau is no longer just monitoring false claims in advertising—it’s challenging the infrastructure that underpins how digital media is bought and sold. The lawsuit against Google’s DoubleClick/AdX signals a turning point: auctions may be reshaped, hidden fees exposed, and access to premium inventory broadened.
For Canadian CMOs, the implications are immediate. Vendor portfolios that once leaned heavily on walled gardens will need diversification. First-party data strategies must be reinforced to withstand both privacy regulation and competitive pressure. And measurement frameworks will need to evolve beyond last-click to hybrid models that balance accountability with compliance.
This isn’t just about avoiding risk. As recent case studies show, marketers who diversify their ad-tech stack can unlock lower CPMs, better transparency, and stronger bargaining power. In other words: regulatory scrutiny can become a catalyst for performance gains—if leaders act now.
Using Audience Data to Get Rebranding Right
Rebranding has become increasingly necessary for many brands, regardless of industry. The pandemic turned our world upside down and shifted consumer values and attitude in
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