The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
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Insights
Beyond Loyalty: Designing Media Strategies That Build Lifelong Customers
Customer Lifetime Value (CLV) isn’t just a formula, it’s a strategic compass for marketers navigating rising costs, channel fragmentation, and increasingly fickle loyalty. At its
Achieving Awareness in Healthcare Through Social Strategy
Marketing for the healthcare industry often requires an increased emphasis on sensitivity and trust that is often not present to the same degree in other
Why Storytelling Wins in Marketing
Storytelling aims to build connections and subtly convince an audience to set aside their skepticism, encouraging them to embrace a particular emotion or perspective. An
Keeping Our Eyes on Attention
Performance-based metrics have dominated the advertising industry for years, being largely the determinant for whether a campaign is executed successfully or not. But one area
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