The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
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Insights
Beyond Loyalty: Designing Media Strategies That Build Lifelong Customers
Customer Lifetime Value (CLV) isn’t just a formula, it’s a strategic compass for marketers navigating rising costs, channel fragmentation, and increasingly fickle loyalty. At its
Subscriptions: Social Media’s New Venture?
In 2023, subscription services are everywhere from streaming to meal kit providers, and very soon they might become the norm for our everyday social media
The Impact of New Privacy Laws for Marketers
In a world that is continually moving toward digital means for everything from communication to storage to entertainment, protecting your digital assets becomes even more
Customers Want Sincere Activism With Cause Marketing
In 2017, Pepsi launched a ‘Live for Now-Moments’ campaign which included an ad that was targeting millennials “to project a global message of unity, peace, and understanding.” Featuring Kendall Jenner, and a wide
Recruitment Resilience: Thriving in a Recession
It is often said that a crisis is an opportunity in disguise. This holds particularly true for businesses navigating the tough waters of talent acquisition
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