The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
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Download our latest report: “Consumer Decision Making: Trends in Journeys & Behaviors”—a FREE analysis exploring the AI-driven future of consumer behavior.
Learn about evolving buyer journeys, empathetic marketing strategies, and the growing impact of influencers.
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The team provides us strategic direction and insights to help ensure the success of our individual marketing campaigns.”
Insights
Beyond Loyalty: Designing Media Strategies That Build Lifelong Customers
Customer Lifetime Value (CLV) isn’t just a formula, it’s a strategic compass for marketers navigating rising costs, channel fragmentation, and increasingly fickle loyalty. At its
The Journey of Disruptive Innovation
In the fast-paced world of marketing, where trends emerge and fade at the blink of an eye, the quest for innovation is more than a
When Worlds Collide: The Art of Strategic Collaboration
Enterprises and brands have traditionally focused on growth through sales and marketing optimization. While historically successful, businesses are now increasingly turning to partnerships to meet
AVENIR GLOBAL acquires Halifax-based media agency Time & Space
AVENIR GLOBAL, the Montreal-based holding and management company of public relations and communications firms, bolsters its Canadian operations with the acquisition of Time & Space,
Antitrust and Ad-Tech Regulation in Canada: What CMOs Need to Know Now
Canada’s Competition Bureau is no longer just monitoring false claims in advertising—it’s challenging the infrastructure that underpins how digital media is bought and sold. The lawsuit against Google’s DoubleClick/AdX signals a turning point: auctions may be reshaped, hidden fees exposed, and access to premium inventory broadened.
For Canadian CMOs, the implications are immediate. Vendor portfolios that once leaned heavily on walled gardens will need diversification. First-party data strategies must be reinforced to withstand both privacy regulation and competitive pressure. And measurement frameworks will need to evolve beyond last-click to hybrid models that balance accountability with compliance.
This isn’t just about avoiding risk. As recent case studies show, marketers who diversify their ad-tech stack can unlock lower CPMs, better transparency, and stronger bargaining power. In other words: regulatory scrutiny can become a catalyst for performance gains—if leaders act now.
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Our great work and environment are thanks to our people. We seek to create an environment of growth, innovation, and creativity and our team leads that change.
In return for the time with your brilliant mind, your compassion, and your humour, we offer opportunities for growth, fulfilling work, and a comprehensive compensation package.
