The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity











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Insights
Beyond Loyalty: Designing Media Strategies That Build Lifelong Customers
Customer Lifetime Value (CLV) isn’t just a formula, it’s a strategic compass for marketers navigating rising costs, channel fragmentation, and increasingly fickle loyalty. At its

AVENIR GLOBAL acquires Halifax-based media agency Time & Space
AVENIR GLOBAL, the Montreal-based holding and management company of public relations and communications firms, bolsters its Canadian operations with the acquisition of Time & Space,

Think Smarter, Not Harder: How AI Redefines Marketing—5 Lessons for 2025
In 2025, artificial intelligence isn’t just a new tool in the marketer’s toolkit—it’s a total paradigm shift. AI has the power to take marketing beyond

Customers Want Sincere Activism With Cause Marketing
In 2017, Pepsi launched a ‘Live for Now-Moments’ campaign which included an ad that was targeting millennials “to project a global message of unity, peace, and understanding.” Featuring Kendall Jenner, and a wide

How Software Companies Are Redefining In-Store Experiences
Imagine walking into a store, not as a stranger, but as a known entity, your preferences, past interactions, and unspoken desires woven into a seamless
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