The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
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Insights
Beyond Loyalty: Designing Media Strategies That Build Lifelong Customers
Customer Lifetime Value (CLV) isn’t just a formula, it’s a strategic compass for marketers navigating rising costs, channel fragmentation, and increasingly fickle loyalty. At its
How the Fashion Industry Can Leverage New Technology
The fashion industry is one of the largest in the world with a market value of $2.31 trillion CAD. Luxury fashion conglomerate LVMH, is the
How Traveller’s Planning Habits Have Changed
When individuals begin travelling in large numbers again, we’ve determined in Recovery and Rediscover: The Modern Traveller that each will have their own level of comfort and looking
Short-Form Video: What Advertisers Should Know
Short-form video has become increasingly popular, allowing users to quickly consume information and scroll through never-ending content. Today, 85% of internet users watch videos online and the average
A Staggered Start for Netflix’s Ad-Supported Tier
There was a lot of hype when Netflix announced in mid-October 2022 that their ad-supported tier would be launching in just two short weeks at
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