The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
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Insights
Beyond Loyalty: Designing Media Strategies That Build Lifelong Customers
Customer Lifetime Value (CLV) isn’t just a formula, it’s a strategic compass for marketers navigating rising costs, channel fragmentation, and increasingly fickle loyalty. At its
How Does The Metaverse Affect Advertisers
Today, there are few in the digital advertising space that are unaware of the metaverse. However, we couldn’t say this was the case even six
Customers Want Sincere Activism With Cause Marketing
In 2017, Pepsi launched a ‘Live for Now-Moments’ campaign which included an ad that was targeting millennials “to project a global message of unity, peace, and understanding.” Featuring Kendall Jenner, and a wide
The Peanut Butter Pivot: How Digital Innovation Rewires Canada’s CPG Soul
Imagine Sarah, a thirty-something graphic designer, standing in a Loblaws aisle in Toronto in 2025. The fluorescent lights hum overhead, casting a sterile glow on
Why Storytelling Wins in Marketing
Storytelling aims to build connections and subtly convince an audience to set aside their skepticism, encouraging them to embrace a particular emotion or perspective. An
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