The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity











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Insights
Beyond Loyalty: Designing Media Strategies That Build Lifelong Customers
Customer Lifetime Value (CLV) isn’t just a formula, it’s a strategic compass for marketers navigating rising costs, channel fragmentation, and increasingly fickle loyalty. At its


Keeping Our Eyes on Attention
Performance-based metrics have dominated the advertising industry for years, being largely the determinant for whether a campaign is executed successfully or not. But one area

A Staggered Start for Netflix’s Ad-Supported Tier
There was a lot of hype when Netflix announced in mid-October 2022 that their ad-supported tier would be launching in just two short weeks at

How the Fashion Industry Can Leverage New Technology
The fashion industry is one of the largest in the world with a market value of $2.31 trillion CAD. Luxury fashion conglomerate LVMH, is the
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