The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
TESTIMONIAL
Insights
Think Smarter, Not Harder: How AI Redefines Marketing—5 Lessons for 2025
In 2025, artificial intelligence isn’t just a new tool in the marketer’s toolkit—it’s a total paradigm shift. AI has the power to take marketing beyond
Unveiling Trends: Data-Driven Insights in CPG
Marketing trends are dynamic and can evolve rapidly due to changes in technology, consumer behavior, societal influences, and industry innovations. Keeping abreast of these trends
Customers Want Sincere Activism With Cause Marketing
In 2017, Pepsi launched a ‘Live for Now-Moments’ campaign which included an ad that was targeting millennials “to project a global message of unity, peace, and understanding.” Featuring Kendall Jenner, and a wide
How Digital Innovation is Reshaping CPG
The grocery landscape has been at a standstill for decades, and what leaps were made happened over longer stretches of time. The increase in forced
The Implications of Media in Bill C-18
For many years, Canadian news publishers have been vocal about their discontent, contending that tech giants Google and Meta have reaped substantial benefits from their
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Before we get started, let’s level set here. The definition of TV: A device for watching video content. We need to stop thinking about TV as one dimensional.
