Time+Space | Advertising Case Studies

Simply meeting our clients’ goals is the least we can do. And we kind of hate that word. Least. No matter the project, we don’t begin the self-congratulatory back-slapping until we leave all performance expectations in the dust. You could say that after more than thirty years of “yeah, we got this”, well, we got this. Or, you could just take a look at our work and see for yourself.

Atlantic Lottery: Media Mix Modeling Analysis Leads to Increased ROI

Atlantic Lottery (ALC) is a Canadian organization that operates lottery games in Atlantic Canada and is jointly owned by the four Atlantic provincial governments. AL’s profits are distributed to the provinces for their general funds.

Building a Successful Conference and Awards Ceremony

Our client, a well-established utility service provider, was looking to raise awareness of energy efficiency within the regional business community, underscoring private enterprise’s role in energy conservation and the environmental impact.

Competitive Positioning Defined via Proprietary Research

Time + Space was approached by a post-secondary institution, seeking to understand the variables impacting a decline in admissions. It was clear that competitors were winning the attention of potential students; the need to know how they were doing so was immediate.

Cape Breton University: An AI Powered Search Engine Marketing Campaign

Cape Breton University’s (CBU) Search Engine Marketing campaign had been performing consistently for several years. The team at CBU had been using Google AdWords to recruit students for their undergraduate programs.

Nova Scotia Provincial Lotteries and Casino Corporation Support4Culture: Increasing S4C’s Online Brand Awareness

The Nova Scotia Provincial Lotteries and Casino Corporation partnered with the 2016 East Coast Music Awards for East Coast Music Week in Sydney, Nova Scotia, creating an opportunity for their Support4Culture (S4C) program to demonstrate its impact on the Nova Scotia arts sector through involvement in the event.

Trailer Park Boys: It’s the Park Talking

The Trailer Park Boys (TPBs) is a Canadian mockumentary television series following the misadventures of a group of trailer park residents. It was Showcase’s highest rated Canadian series, aired in over 15 countries, and is a recognised brand world-wide. The Trailer Park Boys’ approach to marketing has traditionally been grass roots, managing their social media and promotions on their own behalf. Since the show premiered in 2001, they have built strong brand awareness without the assistance of an agency. The brand has expanded to offer a line of merchandise, including clothing, beer, and whisky.

Bringing Emerging Canadian Artists to an Island Community

An arts-based organization’s Artist in Residence program offers recent graduates and/or qualified craftspeople the opportunity to use studio space and develop valuable business skills.

Digitally Driving Recruitment

The client, one of North America’s most respective organizations was looking to support their growth needs, specifically aiding their recruitment efforts.

Promoting Pharmacist-Provided Patient Care Services

Few residents of this client’s province were aware that pharmacists could diagnose and prescribe remedies for minor ailments. Instead, patients were needlessly accessing their health care providers for small medical issues such as cold sores and allergies.

The Alzheimer’s Society of Nova Scotia: Creating Awareness by Building an Emotional and Trustworthy Connection

Dementia will affect 17,000 Nova Scotians, each year, and those who best help people living with dementia and their caregivers is The Alzheimer’s Society of Nova Scotia (ASNS).

Atlantic Canada Agreement on Tourism (ACAT): Building a Stronger Voice for Atlantic Canadian Tourism

Atlantic Canada Agreement on Tourism (ACAT) is a collaboration between the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism Industry Associations, and the four Provincial Departments responsible for tourism. These organizations combine efforts and budgets to build a strong voice for tourism in Atlantic Canada to the Northeastern region of the United States. Their mission is simple: Grow the tourism industry in Atlantic Canada, which, today represents $4.89 billion annually and 57,000 full-time jobs.