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2570 Agricola St, Halifax, NS, B3K 4C6
Email: info@timespacemedia.com
Phone: 902-429-8463
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Earlier in my career, I had the opportunity to present to Boards in my capacity as a marketing agency lead. It can be daunting to stand up in front of a dozen accomplished, diverse, seasoned leaders and talk about marketing strategy, competitive landscape and consumer trends. Often the diversity can be the challenge. Without shared context, an understanding of the kind of information that may be important and the agility to field a variety of questions, any presentation can go south.
More often these days, I am one of the Directors around the table listening to the CMO’s presentation and I often really want to help them get greater response and engagement. The CMO is at the crossroads of marketing, culture and yes, risk. And risk mitigation is at the core of every Director’s duty. With technological advances and greater collaboration with other departments’ functions, the Chief Marketing Officer is positioned to work closely with Boards on the organization’s strategy.
In my role as a Board Director, I would like every CMO to understand the following:
It is true that Board members should actively learn the organization’s marketing capacity and capability and ask questions about the competitive ecosystem, consumer perspective, regulatory bodies, vendors and in-house skills. So, please don’t feel discouraged when we do.
Finally, remember that the Board’s most important role is succession planning. We are evaluating you, not by the position that you currently have, but by the position that you could have.
If you have career aspirations beyond the CMO position you will need to demonstrate that you have a holistic picture, you can bridge silos in your organization, and that you are cross functional.
2570 Agricola St, Halifax, NS, B3K 4C6
Email: info@timespacemedia.com
Phone: 902-429-8463
Subscribe to our insights newsletter