From Bookseller to Marketer: The Rise of Amazon as an Advertiser
Amazon founder, Jeff Bezos has been obsessed with vertical integration since Amazon’s inception. So much so that he’s developed a fool-proof formula. It goes like this: Amazon starts by using a company’s services then, over time, builds operational efficiencies in these services until they have a competitive advantage over similar services. Then they begin to […]
#paid: An Interview with Shawn Lowe
Time + Space’s VP, Growth & Partnerships, Shawn Lowe, recently sat down to chat about influencer marketing in issue 002 of #paid magazine. Here’s what he had to say: What drove you to consider starting an influencer marketing campaign? Many our clients operate in highly competitive environments, in some cases being significantly out invested by […]
Seven Traits of Effective Teams
Effective teams can contribute greatly to the success of an organization. The ability to build high-performing teams can be especially vital in small-to-midsize businesses where people must work effectively and efficiently to get tasks accomplished quickly enough for the company to remain competitive. If team members don’t work well together, problems such as poor organization, […]
Balancing Act: The Art and Science of Marketing
Is marketing an art or a science? A debate rages over which category fits best and people seem to have strong opinions about whether marketing falls into one grouping or the other. Some argue that marketing is a science because it’s all about analyzing data. Others contend it’s an art because it is about the […]
Influencer Marketing: How to Keep Your Brand Safe and Influence People
Influencer marketing has become quite popular for brand marketing. Research from #paid and Nielsen Consumer Insights shows that, on average, influencer marketing results in a 60% greater shift in Brand Perception Metrics and is over 2x more likely to engage viewers than television commercials. No wonder brands are flocking to influencers in hoards to help sell their products and services! However, […]
Setting Realistic Expectations to Drive Success
When it comes to planning and strategy, it’s important to properly outline and manage expectations. Looking forward to Q4, you’re surely aware of the value of this when it comes time to defining objectives and budgets for 2019. Failure to set proper expectations can cause frustration and roadblocks, even if you experience a modest and […]
Vertical Competition: How to Disrupt Vertical Disruptors
When most people talk about competition, they’re referring to horizontal competition— competition between similar companies at the same level. However, there’s another type of competition, known as vertical competition, which presents a greater strategic threat than horizontal competition. Vertical competition occurs along a channel or a value chain, where each stage of the channel or […]
Mapping Your Customer Journey
The customer journey is the complete sum of experiences that customers go through when engaging with your company and brand. Rather than looking at a part of a transaction or experience, the customer journey documents the full experience of being a customer. Think of it as a roadmap detailing how a customer becomes aware of […]
The Joys and Pitfalls of Online Travel Review Sites
Are you in the tourism industry? Or are you planning a vacation? If you said ‘yes’ to either (or both), chances are you’re intimately acquainted with online travel agencies and review sites. They’re central to the leisure travelers’ decision journey – and frankly, they’re rife with potential pitfalls.
Technological Innovation: It’s Critical To Your Survival
We are living in a particularly unique time, from a technology standpoint. The rate of innovation is staggering and companies of all sizes are leveraging technology to create massive gaps between themselves and their competitors. I can’t think of a single industry that has not been impacted, but I can think of dozens of case […]
