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Insights

How Marketers Can Prepare for the Great Wealth Transfer
The Great Wealth Transfer, as some are calling it, will see an estimated $68 trillion of inheritance make its way into the pockets of Gen

Short-Form Video: What Advertisers Should Know
Short-form video has become increasingly popular, allowing users to quickly consume information and scroll through never-ending content. Today, 85% of internet users watch videos online and the average

The Grocery Evolution
What you will learn in this post: How grocery evolved between 1916 and now How large corporations are able to better-meet the changing demands of the

Unveiling Trends: Data-Driven Insights in CPG
Marketing trends are dynamic and can evolve rapidly due to changes in technology, consumer behavior, societal influences, and industry innovations. Keeping abreast of these trends

The Importance of Investment in the Face of Uncertainty
Economists have been forewarning of an upcoming recession in 2023 which naturally has many organizations on edge and concerned about organizational outlook in the new